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Business Details
23 Years
experience
Expert Hardwood Flooring Installation & Refinishing in Rochester, NY
Discover Hardwood Flooring & Design has served Rochester and Western New York for over two decades with unwavering commitment to quality craftsmanship. Specializing in hardwood floor installation, refinishing, and custom design solutions, we combine technical expertise with personalized service to transform residential and commercial spaces. Our team prioritizes durability and aesthetic appeal, using premium materials and advanced techniques to deliver long-lasting results.

Owner Stephan Sykes brings 17 years of industry experience, ensuring every project reflects meticulous attention to detail and client satisfaction. We emphasize transparent communication, competitive pricing, and post-service support to build lasting relationships with our customers.
Services
Hardwood Installation Floor Refinishing Custom Design Floor Repairs Maintenance Kits
Details
  • Year established: 2003
Highlights and features
  • We offer 20+ years of specialized hardwood flooring expertise in Rochester.
  • Our team uses commercial-grade materials for long-lasting, high-quality results.
  • Custom design consultations ensure tailored solutions for unique spaces.
  • Owner-led projects guarantee direct oversight and personalized attention.
  • Comprehensive post-service care guides protect your flooring investment.
What people say
A++ service Reasonable prices Attention to detail Thoroughness matched expectations Work reflects passion
Services
Hardwood Installation
We install raw and factory-finished hardwood, including engineered options, tailored to your space's aesthetic and functional needs. Our process ensures precise fitting and seamless transitions for lasting durability. Serving Rochester homeowners and businesses since 2003, we prioritize material quality and expert craftsmanship.
Floor Refinishing
Our refinishing service restores worn hardwood floors to like-new condition using commercial-grade waterborne or oil-based urethanes. The process removes scratches and imperfections while enhancing natural wood grain. Full curing occurs within 7-30 days, depending on product type, ensuring long-term resilience.
Custom Design
We create bespoke flooring patterns, inlays, and color blends to match your unique style. From initial consultation to final installation, our team collaborates closely to realize custom visions. Services include border designs, medallions, and specialty wood combinations for distinctive interiors.
Floor Repairs
Our repair specialists address localized damage including water stains, cracks, and gouges without full replacement. Using matching materials and advanced techniques, we seamlessly integrate repairs into existing floors. Services extend the lifespan of your investment while maintaining visual consistency.
Maintenance Kits
We provide professional-grade Glitsa Clean and Pallmann maintenance kits to preserve floor finishes between professional services. Products include pH-neutral cleaners and application tools designed for waterborne and oil-based urethane coatings. Proper use extends refinishing intervals by 2-4 years.
People
Stephan Sykes
Owner
Stephan Sykes, a lifelong Rochestarian, owns Discover Hardwood Flooring & Design after 17 years in operations management. Since acquiring the business in 2022, he emphasizes quality craftsmanship and client communication. His hands-on approach ensures every project meets exacting standards while maintaining affordability.
Questions
What hardwood flooring options do you install?
We install solid hardwood and engineered flooring in various species, finishes, and custom patterns to suit residential and commercial spaces.
How long does refinishing take to cure?
Waterborne urethanes cure in 7-14 days; oil-based formulas require 21-30 days. Avoid heavy use until fully cured for optimal results.
Do you offer maintenance guidance after installation?
Yes, we provide detailed care instructions including cleaning products, humidity control, and recoating schedules to protect your investment.
Can you repair damaged sections without full replacement?
Yes, we specialize in targeted repairs for scratches, water damage, and structural issues using matching materials for seamless results.
What areas do you serve?
We serve Rochester and surrounding Western New York communities for all hardwood flooring projects and maintenance needs.
Reviews (4)
Karen Centonze
Dec 19, 2021 Report
Luke and his team have re-done my existing hardwoods, added additional hardwoods to match on first floor, and installed click lock hardwoods on my entire second floor. His work is fabulous. Always professional, personable, timely. They keep a clean job site and always do and show up as promised. Highly recommend.
Neesha Patel
Sep 23, 2021 Report
We are so happy, not only with our floors but with the whole process! Luke as well as his on site team were fabulous. They were patient in answering our questions as we were first timers going through the sanding and staining process. I can not say enough pleasantries about Steve and Steven from their personalities, promptness and communication. Our floors are beautiful and reflect the years of experience these skilled men brought with them to our home. Without a doubt, we would highly recommend Discover Hardwood.
Marlana Green
Aug 31, 2021 Report
I sent an online inquire for an estimate and received a call the next day. The representative who called seemed very friendly. She explained that they would do a preliminary estimate via e-mail and only if I agreed to their preliminary estimated would they send someone out to do an actual estimate. When I commented how unusual this was she replied that this is the way many contractors were doing estimates now. I commented that this was the first company I had encountered doing an estimate this way. At this point the representative's friendliness quickly started waning, she became aggressive and
Barb Speed
Jan 30, 2021 Report
I recently moved to a new home in October and had my 3 bedroom floors refinished and then a new hardwood floor installed in January 2021. I can't say enough about how friendly and professional everyone has been. My floors in the bedroom came out beautiful....and no dust anywhere....and my kitchen floor came out just as beautiful. I can't say enough goods things about their service and communication. I highly recommend them to anyone who has or would like to have hardwood floors in their home. And, Diane in the office is a pleasure to work with.