Floorology

Business Details

14 Years

experience

Professional Flooring Contractors in Rothschild

Floorology has established itself as a premier provider of comprehensive flooring solutions in North Central Wisconsin. With over 15 years of industry experience, our team combines technical expertise with creative design capabilities to deliver exceptional results for residential and commercial clients. We specialize in ceramic tile installation, waterproofing systems, and luxury vinyl flooring while maintaining exclusive certifications from the Ceramic Tile Education Foundation and the National Tile Contractors Association. Our commitment to innovation is demonstrated through our use of 3D architectural design software and patented installation methodologies that ensure precision in every project. As the only CTEF-certified company in the region, we maintain rigorous quality standards that have earned us national recognition, including the prestigious NTCA Five Star Contractor designation.

Our service offerings extend beyond traditional flooring to include radiant heating systems, custom countertops, and fine furniture selection. Through strategic partnerships with leading manufacturers like Rowe Furniture and Classic Home, we provide clients with access to premium products backed by expert consultation. Our showroom in Rothschild serves as a design hub for Central and Northern Wisconsin, offering personalized consultations that combine technical knowledge with aesthetic vision. The company's growth trajectory reflects its dedication to customer satisfaction, evidenced by multiple Houzz awards and industry accolades at national trade shows. Floorology continues to set new benchmarks in flooring excellence while maintaining its founding principle of delivering start-to-finish solutions with uncompromising quality.

Services

Flooring Installation Tile Showers Countertops Radiant Heating Furniture Sales

Details

Year established: 2012

Highlights and features

CTEF-certified installers with 15+ years of industry experience
Award-winning waterproof tile shower specialists with 100% guarantee
NTCA Five Star Contractor recognition with proven craftsmanship
Exclusive regional certification for advanced tile installation methods
Comprehensive 3D design visualization and start-to-finish project management

Associations and certifications

National Tile Contractors Association (NTCA)
Ceramic Tile Education Foundation (CTEF)

What people say

Knowledgeable designers Precise installation Helpful consultants Lifetime waterproof guarantee Excellent customer service

Website

Update Listing

Services

Flooring Installation

We provide comprehensive flooring installation services for residential and commercial properties. Our certified technicians handle all material types including hardwood, luxury vinyl, and ceramic tile. Each project receives personalized design consultation and professional installation using industry-leading techniques that ensure lasting durability and aesthetic appeal.

Tile Showers

Specializing in 100% waterproof tile shower installations with custom design options. Our NTCA-certified team uses advanced waterproofing membranes and precision installation methods. We offer curbless designs, custom tile selections, and lifetime guarantees on all shower waterproofing systems for both residential and commercial applications.

Radiant Heating

Electric underfloor heating systems for various surfaces including tile, stone, and hardwood. Our energy-efficient solutions provide consistent comfort in bathrooms, kitchens, and living areas. We install heating elements in rolls, cables, and mat formats with options for both new construction and renovation projects.

Countertop Installation

Custom countertop fabrication and installation services for kitchens and bathrooms. We work with natural stone, quartz, and prefabricated materials. Our offerings include sink integration, edge profiling, and 3D design visualization to help clients select optimal materials and configurations for their spaces.

Furniture Sales

Curated selection of high-quality furniture from premium brands like Rowe Furniture and Classic Home. We offer customizable options for fabric, wood finishes, and configurations. Our showroom features made-in-USA products including living room sets, dining furniture, and decorative accessories with express delivery available.

People

Tim Knipper

Project Manager

CTEF-certified tile installer with 15+ years of experience in residential and commercial flooring. Specializes in ceramic tile and stone installations. Recognized as one of Wisconsin's top 5 certified installers. Manages project execution from consultation through completion.

Kelly Knipper

Design Consultant

Former corporate business development professional with expertise in client-focused design solutions. Combines fashion sense with interior design knowledge to create personalized spaces. Provides color consultation and material selection guidance for residential projects.

Angela Bartels

Design Consultant

Interior architecture graduate with commercial design experience transitioning to residential focus. Specializes in creating personalized spaces that reflect client lifestyles. Expert in Rustic Chic design style with emphasis on functional aesthetics.

Libby Pierret

Design Consultant

Recent UW Stevens Point graduate in Interior Architecture. Passionate about creating inspiring spaces through creative design solutions. Provides fresh perspective on current design trends while maintaining functional space planning principles.

Questions

What flooring materials do you offer?

We carry ceramic tile, porcelain, natural stone, luxury vinyl, hardwood, carpet, and laminate flooring options for residential and commercial applications.

Do you provide design consultation services?

Yes, we offer free in-home design consultations with 3D visualization tools to help plan your flooring or tile project.

Are your tile showers truly waterproof?

We guarantee 100% waterproof tile showers using advanced membrane systems and certified installation techniques.

Do you serve areas outside Rothschild?

We proudly serve all of Central and Northern Wisconsin including Wausau, Stevens Point, Rhinelander, and surrounding communities.

What certifications do your installers hold?

Our team includes CTEF-certified tile installers and WEDI-certified waterproofing specialists, with recognition as NTCA Five Star Contractors.

Can I finance my flooring project?

Yes, we offer financing options to help make your home improvement project more affordable.

Reviews (7)

Write a Review

Deb Burbach

Nov 06, 2021 Report

The people at Floorology not only exceeded our expectations but also went above and beyond. We initially worked with Floorology after our master bathroom shower began leaking into our basement...and I cannot express how happy I am that we did. From the first point of contact, we were very impressed. We set up an appointment with Angela and left that day feeling so excited about the new shower she helped us design. She was so incredibly helpful, worked with us and honestly cared about what we were looking for. The communication back and forth regarding our project was always prompt and professional

Jen Switlick

Nov 07, 2019 Report

It was a pleasure to work with the staff at Floorology. From start to finish, the dedicated staff and their sub-contractors provided just what we had hoped for. The end product is beautiful and Floorology is to be congratulated for a job well done.
Rev. Joseph Diermeier

Shelly Fenhaus

Oct 25, 2019 Report

It was a delight to work with the great associates at Floorology. They know their product and took the time to help me with all the fabulous options they have available. Installation was neat and professional. I am so thrilled with the transformation!

Cathy Olson

May 11, 2019 Report

My husband and I always knew we wanted to install wood floors on the main level of our home. In February of this year, we teamed up with Floorology to make that happen! Angela helped me with the design process and talked me through the various choices in flooring from vinyl to hard wood! Instead of being overwhelming, it was so much fun! About a week before the installation was to occur, our basement flooded, and before we knew it, our main floor project was turned into floor re-do of the entire house. Thank goodness we were working with a company as wonderful as Floorology. Tim was incredible

Sarah B.

Jun 18, 2018 Report

Stopped there today (6-18-18). We are currently shopping for a quartz counter top. Told by Kelly that they cannot sell us a counter top unless we buy a floor. Sort of like you can't buy a car until you first purchase a truck from the dealer. Explained that this is an insurance job and we wanted to do counter first and then the floor (solid wood). Both purchases to be finalized in the next week or two.

The two jobs would have been 20-25 thousand dollars total. She said that's not how they do business. Customer must purchase the floor first. Ignorance and greed at it's very best.
Apparently

Gwen Harron

Nov 17, 2017 Report

After visiting and conversing with multiple tile stores we chose Floorology in Rothschild without hesitation. Right from the start, the employees were helpful and demonstrated exceptional product and "how to" knowledge, and their suggestions were shared even though prior to discovering Floorology, one of our tile purchases was from a private home owner with left-over tile. (We purchased wall tile and cut rock tile from Floorology.) As first-time tilers, the suggestions, product knowledge, and installation knowledge the Floorology owners shared with us prevented us from making errors that would

Janice Oehler

Nov 15, 2017 Report

Horrible customer service! We scheduled an appointment for them to come to our house; they never showed up. I called the next day to ask why they didn't show up. The girl who answered was very snippy, she apologized but said they thought we were going to come to the store first, so they didn't know what to do. I asked why they didn't call to confirm, she became angry, said she had apologized and hung up on me. I guess they have plenty of business and don't need or want ours.