When I acquired 100% ownership of Priority Automotive's Richmond dealerships in 2014, my dream was to create a new kind of car buying experience. One built on trust and transparency, and a firm commitment to our customers and our community. A place where you could always expect a good honest deal on a new or used car, fair value for your trade, a lifetime of extra service benefits and total service satisfaction.
Today, it is my great pleasure to announce that Priority Automotive Richmond is changing its name to better reflect that vision. We talked long and hard about what to call our new kind of dealership, and the conversation always came back to this idea of trust, honesty and always being there for our customers and community.
The name "Loyalty" seemed altogether fitting. Don't worry, your Priorities for Life benefits will always be welcomed at any Loyalty dealership. We're changing the name to "Lifetime Loyalties, " but the value will stay the same: No charge for oil & filter changes, no charge for state inspections, no charge for towing within 50 miles of the dealership, and a lifetime engine guarantee.
Today, it is my great pleasure to announce that Priority Automotive Richmond is changing its name to better reflect that vision. We talked long and hard about what to call our new kind of dealership, and the conversation always came back to this idea of trust, honesty and always being there for our customers and community.
The name "Loyalty" seemed altogether fitting. Don't worry, your Priorities for Life benefits will always be welcomed at any Loyalty dealership. We're changing the name to "Lifetime Loyalties, " but the value will stay the same: No charge for oil & filter changes, no charge for state inspections, no charge for towing within 50 miles of the dealership, and a lifetime engine guarantee.
Services
Service & Parts
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Thank you for your interest in servicing your vehicle at our dealership. Meeting your service, repair, or parts needs with an emphasis on customer service is our highest priority. Our well trained service and parts staff are here to provide you with the highest levels of customer satisfaction. Transportation arrangements available or enjoy our spacious customer lounge while waiting for your service to be completed.
Vehicle Finder Service
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Can't find the perfect vehicle for you? Don't Worry! Loyalty Used Supercenter is your destination with access to over 100,000 vehicles daily and we will surely find your dream vehicle easily and quickly. Let us know exactly what vehicle you are looking for and let us get to work to find your car, truck, van, or SUV in Virginia.
Lifetime Loyalties
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When you buy a car at Loyalty, we want to make sure you're 100% satisfied which is why we offer customers a 7-day exchange. If you don't love your car, bring it back. And we'll exchange it for a car of equal or greater value. Lifetime Loyalties comes with all Loyalty new cars and used cars that are 6 years or newer with 80,000 miles or fewer.
Finance
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Loyalty Amenities
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Every Wednesday at Loyalty is Women's Day! Pamper yourself with a free manicure from a licensed professional when you bring your car in for service. Don't worry about missing the big game or breaking news during your next service appointment. Just another effort we make to keep your life stress-free.
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