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Business Details
50+ Years
experience
Your Trusted Fireplace & Chimney Experts in Wausau, WI
Marcell's Specialties has been a trusted name in fireplace and chimney solutions since 1949. Our expertise spans the design, installation, repair, and maintenance of gas, electric, and stone fireplaces, as well as comprehensive chimney cleaning services. With a showroom featuring top brands like Heat & Glo and Heatilator, we cater to both residential and commercial clients across Wisconsin. Our team of certified masons and technicians combines decades of hands-on experience with a commitment to safety and customer satisfaction.

We pride ourselves on offering turnkey solutions, from custom fireplace builds to outdoor fire features, ensuring every project meets the highest standards of craftsmanship. Our affiliations with industry organizations like the National Hearth, Patio & Barbecue Association underscore our dedication to quality and innovation. Whether you need a new fireplace installation or routine chimney maintenance, we approach every task with meticulous attention to detail and a focus on enhancing your space's value and comfort.
Services
Fireplace Installation Chimney Cleaning Fireplace Repair Outdoor Fireplaces Stove Sales
Details
  • Year established: 1949
Highlights and features
  • We offer over 75 years of combined fireplace and chimney expertise.
  • Our certified masons provide turnkey installation and repair services.
  • We carry industry-leading brands like Heat & Glo and Heatilator.
  • We serve both residential and commercial clients across 8 Wisconsin counties.
  • We provide comprehensive maintenance programs including chimney cleaning.
Associations and certifications
  • National Hearth, Patio & Barbecue Association
  • North Central Hearth and Barbecue Association
  • Wausau Area Builders Association
  • Wisconsin Builders Association
  • National Builders Association
What people say
Great to work with Happy with fireplace Professional masons Quality products Helpful staff
Services
Fireplace Installation
We provide complete fireplace installation services for gas, electric, and wood-burning models. Our expert masons ensure proper setup and integration with your existing structure. From stock units to custom designs, we handle all aspects of installation with precision and code compliance.
Chimney Cleaning
Our professional chimney cleaning removes creosote buildup to prevent fires and improve efficiency. Using industry-standard tools, we clean from fireplace to chimney cap. Annual maintenance ensures safe operation and extends system lifespan for residential and commercial properties.
Fireplace Repair
We offer comprehensive repair services for fireplace facades, mantels, and chimney structures. Our team addresses cracks, leaks, and functional issues using quality materials. Both minor fixes and major restorations are handled with attention to safety and aesthetics.
Outdoor Fireplaces
We design and install outdoor fireplaces, fire pits, and tables for residential and commercial spaces. Our selection includes premium brands like Heat & Glo and Isokern. Custom options create inviting outdoor living areas that complement Wisconsin's climate.
Stove Sales
Our showroom features gas, electric, and wood-burning stoves from top manufacturers. We offer models for heating efficiency and decorative appeal. Expert staff helps customers select appropriate units based on space requirements and heating needs.
Questions
What fireplace types do you install?
We install gas, electric, and wood-burning fireplaces for residential and commercial properties.
Do you service outdoor fireplaces?
Yes, we offer installation, repair, and maintenance for outdoor fireplaces, fire pits, and tables.
Are your technicians certified?
Our team includes certified masons with decades of combined experience in fireplace and chimney work.
What areas do you serve?
We serve Wausau, Schofield, Marathon County, and 14 surrounding Wisconsin counties.
Do you offer chimney cleaning?
Yes, we provide professional chimney cleaning services to remove creosote buildup and ensure safety.
What brands do you carry?
We stock top brands like Heat & Glo, Heatilator, Dimplex, and Quadrafire for fireplaces and stoves.
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Reviews (6)
Angela Reynolds
Sep 21, 2021 Report
Always used you, love your store , but you are gonna continue to loose business if everyone is treated the way we were on the phone the person, who was a woman ,sounded like she didn't care at all ,and people spend their hard earned money on what they order from you and should be treated better then that.disapointed customer!
Bishop Media-Ken
Aug 30, 2021 Report
Call to inquire about having a simple fireplace maintenance done. Only response I got was " we won't be able to get to any of that type of work till next month" obviously in a hurry to get on to more profitable work that was the feeling anyway. Went with a competitor of theirs and the job was done and exceeded our expectations only 3 days later
Debbie Brock
Apr 04, 2021 Report
Had a great selection of fireplaces and was very informative! They are doing alot of remodeling but we cant wait to come back and see the finished showroom! Gonna be beautiful
Bill Miller
Aug 01, 2020 Report
My wife and I walked in one morning and saw an older gentleman sitting behind a counter, talking to a young couple. They were both masked. He was not. While the couple continued looking at display model, he made no attempt to help us. A young woman walked in and saw that we were not being helped so tried to answer our questions. She was unable to so gave us brochures. She also was unmasked. My wife and I are recovering from covid so it is alarming to see local business owners who don't care about the health of their customers, especially at a time when local hospitals are maxed out with covid patients
Kevin Kazmierczak
Jun 11, 2020 Report
From the moment we set foot in the showroom, until we turned on our new Vermont Castings gas stove, for the first time, our experience was wonderful. We are especially pleased with the installation crew. They took extra time, effort, and even sent in reinforcements to overcome unique installation challenges. The install went as scheduled and was very much to our liking. I highly recommend Marcell's!
Corey Meyer
Jul 15, 2019 Report
I called and left a detailed voicemail. I received no call back. I went into the store later that day and found two employees sitting around talking. I approached them and they never offered to help me. I then asked if they work here. They laughed and said, well yea. The employees were not friendly and didnt have the common courtesy to help me with my questions. They treated me as an inconvenience, rather than a costumer.