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Business Details
17 Years
experience
Your Trusted Pool Service Experts in Pleasanton, CA
Nor Cal Pool has been delivering high-quality pool maintenance, repair, and installation services to homeowners and commercial clients in the East Bay Tri Valley for over 15 years. Our team of certified professionals, including a licensed contractor and certified pool operator, prioritizes customer satisfaction through tailored service packages, advanced equipment, and precise water chemistry management. We specialize in weekly maintenance, equipment installation, and commercial pool services, ensuring optimal performance and safety.

With certifications from the National Plaster Council and National Swimming Pool Foundation, we combine industry expertise with personalized care to maintain your pool as a pristine backyard oasis. Our commitment to transparency, ongoing education, and cutting-edge solutions like Pentair equipment sets us apart as a trusted leader in Northern California's pool service industry.
Services
Pool Maintenance Pool Repair Equipment Installation Commercial Pool Service Pool Inspection
Details
  • Year established: 2009
Highlights and features
  • 15+ years of specialized pool service experience in Northern California
  • Certified technicians with Pentair, National Plaster Council, and NSPF credentials
  • Customized maintenance packages for every client's needs
  • Satisfaction guarantee with transparent service and communication
  • Advanced Taylor test kits for precise water chemistry management
Associations and certifications
  • National Plaster Council
  • National Swimming Pool Foundation
  • Pentair Dealer & Warranty Station
What people say
Professional, friendly, timely service Extremely professional and knowledgeable Customer-oriented owner Sparkling clean pools Expert problem-solving
Services
Pool Maintenance
Our comprehensive pool maintenance ensures optimal water chemistry and equipment function through weekly testing, debris removal, and system checks. Services include chlorine, pH, and alkalinity balancing, skimmer basket emptying, and wall brushing. Tailored packages range from chemical-only to full-service cleaning, accommodating diverse client needs while preventing costly repairs through proactive care.
Pool Repair
We specialize in diagnosing and repairing pool equipment issues including pumps, filters, heaters, and automation systems. Our technicians address leaks, cracked tiles, and faulty electrical components while ensuring VGB drain compliance. Emergency repairs and preventative maintenance services extend equipment lifespan and maintain pool safety standards for residential and commercial clients.
Equipment Installation
As a certified Pentair dealer, we install state-of-the-art pool equipment including variable-speed pumps, automation systems, and energy-efficient heaters. Our installations integrate smart technology for remote control via smartphone or Alexa, improving energy efficiency and user convenience while maintaining compatibility with existing pool infrastructure.
Commercial Pool Service
We provide customized maintenance plans for community spas, apartment complexes, and large facilities. Services include seasonal adjustments, water chemistry management, equipment inspections, and VGB drain compliance. Our scalable solutions ensure regulatory adherence and operational efficiency for pools of all sizes, from small spas to Olympic-sized facilities.
Pool Inspection
Our inspection service evaluates pool equipment condition, safety features, and structural integrity for buyers, sellers, or new owners. We examine pumps, filters, heaters, electrical systems, and safety barriers while providing detailed reports to inform maintenance needs or purchase negotiations, preventing costly surprises through comprehensive technical analysis.
People
Ryan Steele
Owner
Licensed contractor and certified pool operator with 15+ years of local experience. Trains technicians to industry standards while managing business operations from Pleasanton, CA.
Travis Allen
General Manager
Oversees daily operations and service quality assurance, ensuring client satisfaction across residential and commercial maintenance programs.
Gene Church
Senior Repair Tech
Specializes in complex equipment diagnostics and repairs, with expertise in pump systems and automation troubleshooting.
Romeo Nonato
Senior Pool Tech
Provides advanced maintenance services and client consultations, focusing on chemical balance optimization and preventive care strategies.
Elayna VanRys
Office Coordinator
Manages client communications and service scheduling, ensuring efficient coordination between field technicians and customer needs.
Questions
How often should pools be serviced?
Weekly during swimming season and monthly during off-season for optimal maintenance.
What indicates pool repair needs?
Signs include leaks, cracked tiles, uneven surfaces, and malfunctioning equipment.
How do you balance pool chemistry?
We test and adjust pH (7.2-7.8), alkalinity (80-120 ppm), and chlorine (1-3 ppm) levels weekly.
What equipment installations do you offer?
We install Pentair pumps, automation systems, heaters, and smart controls for energy efficiency.
Do you service commercial pools?
Yes, we create customized maintenance plans for community pools and commercial facilities.
How to address cloudy pool water?
Check chemical levels, vacuum thoroughly, and consider using clarifiers if issues persist.
Videos
Reviews (6)
The Fannings
Jan 28, 2022 Report
Ryan and Gene serviced my pool and got my system fully automated and running much more efficiently. They were on time, offered suggestions that helped improve the maintenance of my pool, and improved things tremendously. I'm super happy with them.
Service:Automation & controls repair
Bill S.
Sep 16, 2021 Report
We were searching around to convert our sand filter to a Jandy CL 580 Cartridge filter. I had a pool guy that I had been using on and off for years and wanted him to do the job. Unfortunately he came back with a price that was nearly $1,000 higher than he had quoted a year before. I called a couple of places but did not feel comfortable with the response, or lack of when I asked for a quote. Then I called Nor Cal pools and that all changed. Ryan the owner answered, I told him the issues I've been having what I wanted to do and he was helpful and very quick to get a quote to me. The next
Trisha P.
Jun 11, 2021 Report
Here is my story:
We are renting a house in Livermore and have been here for 6 years. We have had 4 different pool services since we have been here. Now our pool isn't the easiest. Whom ever had the pool put in and planted these big pine trees near it weren't really thinking straight. The wind in Livermore is crazy and we have constant problems with these pine needles going into the pool and clogging all traps. We are now on our 3rd pool sweeper. I had given our landlord information to contact NorCal Pool Service because I have only heard good things about them, since our old pool service
Laurie Wolf
Feb 27, 2021 Report
Positive:Professionalism,Responsiveness
I just wanted to give a shout out to NorCal Pool Service. Owner Ryan always answers my phone calls with a cheery voice and help is on the way! Travis is our pool maintenance man and goes above and beyond to keep our pool sparkling every week. I highly recommend this company.
Services:Vacuuming,Leaf traps,Filter cleaning,Water treatment,Wall brushing
Tony P.
Feb 10, 2021 Report
NorCal Pool serviced pool pool and spa for 3 years. Ryan and team were always on top of things. We never had issues with the pool not being cleaned or the team leaving gates open equipment out. Over the 3 years we swapped out antiquated equipment, had our resurfaced and experienced 2 leaks. Through out those experiences NorCal was their for us helping us decide on the right equipment and the right partners to get things done. They know their business, they know how to collaborate and they know how to keep their customers satisfied. We recently sold our house and moved to southern California and
Lori Simonds
Oct 29, 2020 Report
Services:Leaf traps,Filter cleaning,Pool & spa light repair,Tile brushing,Water treatment
Positive:Punctuality,Quality,Responsiveness