Business Details
21 Years
experience
Your Trusted Pool Contractors in Birmingham, AL
At Elite Pool Services, we have dedicated ourselves to providing exceptional pool construction, maintenance, and renovation services in the Birmingham area for nearly two decades. Founded on principles of craftsmanship, expertise, and customer satisfaction, our family-owned business combines decades of industry experience with innovative solutions to meet every client's unique needs. Our team of highly skilled technicians specializes in gunite pools, vinyl liner pools, fiberglass pools, and spa installations, ensuring durability and aesthetic appeal.We prioritize transparency, offering clear pricing and guarantees, such as our water quality assurance for weekly maintenance clients. By staying at the forefront of industry advancements, including saltwater systems and automation, we deliver reliable, long-term value. Our commitment to excellence is reflected in our 25-year legacy of trust and the thousands of satisfied customers who rely on us for their pool needs.
Services
Gunite Pools
Vinyl Liner Pools
Spas
Pool Renovations
Salt Water Systems
Pool Cleaning
Equipment Repair
Deck Installation
Tile Replacement
Automation Services
Details
- Year established: 2005
Highlights and features
- We have 25 years of pool service experience with a family legacy of excellence.
- Our technicians provide expert repairs for all pool equipment and accessories.
- Weekly maintenance customers receive our water quality guarantee.
- We employ highly skilled professionals dedicated to exceptional service.
- Our founder, Brad St. George, has mentored the team for over two decades.
What people say
Fantastic job
Highly recommend
Very responsive
Excellent technician
Quality work
Services
Gunite Pools
Gunite pools offer unmatched durability and customization, lasting over 50 years. Our team uses reinforced steel and Diamond Brite plaster for a smooth, long-lasting finish. Clients can choose from various colors and tile designs to personalize their pools. Ideal for unique shapes and features like infinity edges or tanning ledges, gunite pools accommodate creative designs. Our 3D modeling ensures precise visualization before construction begins.
Vinyl Liner Pools
Vinyl liner pools provide an economical option with customizable aesthetics. We use 27-mil thick liners for durability, available in patterns designed by Tara. While liners require replacement every 7-10 years, the pool structure lasts decades. Custom coping and decks enhance visual appeal. This option suits families seeking affordability without compromising on design flexibility.
Pool Renovations
We specialize in comprehensive pool renovations, including replastering, tile replacement, deck upgrades, and equipment modernization. Our team handles all pool types, from gunite to fiberglass, ensuring structural integrity and aesthetic updates. Services include installing saltwater systems, automation, and water features. A typical renovation takes 2-3 weeks, depending on scope and seasonal demand.
Salt Water Systems
Salt water systems convert salt to chlorine, reducing chemical dependency and skin irritation. We install complete systems, including control units and salt cells, with initial salt ratios calculated for optimal balance. Maintenance involves periodic checks and salt level adjustments. This eco-friendly option enhances water quality while lowering long-term operating costs.
Pool Cleaning
Our weekly cleaning includes skimmer basket emptying, debris removal, wall brushing, tile cleaning, vacuuming, and chemical balancing. We avoid 'spot cleaning' to ensure thorough maintenance. Clients receive a water quality guarantee, with adjustments made at no extra cost. Services are available for residential and commercial pools, with customizable frequency options.
People
Brad St. George
CEO & Founder
With 25 years of pool industry experience, Brad St. George founded Elite Pool Services in Birmingham, AL. A Minnesota native, he relocated to Alabama for its climate and hospitality. Married to Tara for 28 years, he raised seven children, five of whom now work in the family business. His leadership emphasizes craftsmanship, customer trust, and hands-on expertise.
Levi St. George
Construction Manager
Levi St. George began working with his father at age 14 and now oversees gunite pool construction. With over 12 years of hands-on experience, he ensures quality in structural frameworks and finishes. As the eldest child, he maintains high standards in excavation, plumbing, and final inspections, reflecting the family's commitment to excellence.
Benjamin St. George
Vinyl Pool Manager
Benjamin St. George manages vinyl pool installations and repairs, leveraging his expertise in liner durability and design. He focuses on cost-effective solutions while maintaining aesthetic appeal. His role includes advising clients on liner longevity and maintenance, ensuring satisfaction through transparent communication and skilled execution.
Questions
What pool types do you specialize in?
We specialize in gunite, vinyl liner, and fiberglass pools, along with spa installations and renovations.
How long does a gunite pool take to build?
Construction typically takes 8-12 weeks, depending on size, features, and weather conditions.
Do you offer pool maintenance plans?
Yes, we provide weekly cleaning and chemical balancing services with a water quality guarantee.
Can you renovate existing pools?
Yes, we handle replastering, tile replacement, deck upgrades, and equipment modernization for all pool types.
Are financing options available?
Yes, we offer financing through Lyon Financial and HFS Financial for qualifying projects.
What areas do you serve?
We primarily serve Birmingham, AL, and surrounding areas including Tuscaloosa.
Reviews (5)
Austin H.
Dec 15, 2021
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I am writing this review in hopes that no one else will get scammed from these guys. I called for hot tub repair service and the guy came out (at a rate of $195/hr) and diagnosed the problem letting me know that I'd have to pay this $195 now then they would send me a quote with the repair estimate. The next day I get a quote for another $715 in repairs, bringing my total up over $900. Thinking this sounded absurdly expensive I called another company who came out and fixed my hot tub in about 45 minutes total for only $165. The problem ended up being a $2 o-ring that had gone bad. Please make
Jeff Gaines
Aug 31, 2021
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I purchased a Cal Spa from Elite Pool & Spa, My sales lady Ronni was very courteous, Id give it a 5 star rating but I ended up purchasing a Spa that was missing some features that were supposed to be standard like an Ozonator, corner beam lights, etc. I was told I was purchasing an Escape X-Series ec-767LX but it ended up being the Escape model ec-767L, still a great Spa but not what I thought I was purchasing. Also the cabinet was slightly damaged during installation but theyre supposed replace the damaged sections. Overall, Id buy from Elite again, Patrick the sales manager upgraded
Sarah Yang
Jul 29, 2021
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Elite Pool Services was one of three local pool installation companies that we had come to our home to give quotes for installing a gunite pool. We choose Elite because Brad was spent time breaking down costs, and working with us to adjust our pool idea to fit within our budget. He and his team were always on time, conscientious and did a fantastic job from our HOA application all the way to completion. He was also willing to answer questions and advise us of things once the pool was complete and we were managing the water on our own. We would use them again without hesitation.
Aly Broyles
May 12, 2021
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Positive:Professionalism,Punctuality,Quality,Responsiveness
I had a water heater pump placed. They work led and planned to place it in the best place. They were the first company I didnt have to chase after placing the order. They actually started the work 2 weeks before it was promised. John is ridiculously nice and did an amazing job! Definitely would recommend
I had a water heater pump placed. They work led and planned to place it in the best place. They were the first company I didnt have to chase after placing the order. They actually started the work 2 weeks before it was promised. John is ridiculously nice and did an amazing job! Definitely would recommend
Sofiia Filatova
Apr 23, 2021
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Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Excellent service. We are so happy to be working with Elite Pool Services. Very great attention details and even better communication aspect. I dont have to be on site to know that the pool has been cleaned because I get a report and pictures for every visit! Highly reccomend.
Services:Cleaning,General repairs & maintenance,Pump repairs & installation,Salt system repair
Excellent service. We are so happy to be working with Elite Pool Services. Very great attention details and even better communication aspect. I dont have to be on site to know that the pool has been cleaned because I get a report and pictures for every visit! Highly reccomend.
Services:Cleaning,General repairs & maintenance,Pump repairs & installation,Salt system repair
