Business Details
24 Years
experience
Your Trusted Home Improvement Guide in Southern California
Founded in 2002, TheHomeMag has established itself as the leading local home improvement direct mail magazine in the United States. Our mission is to inspire homeowners to enhance their living spaces by connecting them with reputable, pre-screened home improvement professionals. With a focus on quality content and community engagement, we deliver monthly magazines to over 580,000 single-family homes across Southern California, including Orange County, San Diego, Riverside, Coachella Valley, and San Bernardino.Our team, based in Orange County and San Diego, personally vets every advertiser to ensure reliability and expertise. Backed by a $5,000 Service Guarantee, we provide homeowners with added protection and peace of mind. For advertisers, we serve as a strategic marketing partner, driving leads and sales through targeted print and digital solutions. Our values of honesty, integrity, and hard work guide every aspect of our operations, ensuring both readers and businesses receive unparalleled service.
Services
Magazine Distribution
Marketplace Platform
Email Marketing
BookMark Inserts
Popout Sheets
4 Page Popout Sheets
Details
- Year established: 2002
Highlights and features
- We have over 20 years of experience in home improvement marketing.
- Our team personally meets every listed contractor to ensure quality.
- We offer a $5,000 Service Guarantee for homeowner protection.
- We deliver magazines to 580,000+ targeted Southern California homes monthly.
- Our local expertise connects homeowners with community-focused professionals.
Services
Magazine Distribution
Our monthly magazines deliver curated home improvement content and vetted contractor listings to 580,000+ Southern California households. This service bridges homeowners with local experts, ensuring targeted exposure for advertisers and inspirational ideas for readers. Our precise mailing system guarantees delivery to engaged homeowners.
Marketplace Platform
Marketplace by TheHomeMag extends our print reach online, offering homeowners a digital hub to find certified contractors and explore project ideas. Featuring Home-y AI assistance and photo galleries, this platform enhances visibility for businesses while providing users with 24/7 access to trusted home improvement solutions.
Email Marketing
Our sponsored email campaigns amplify advertiser reach by following up on magazine mailings with trend-driven digital strategies. Clean, impactful listings include business images, categories, and direct links, ensuring consistent engagement with homeowners actively seeking home improvement services.
BookMark Inserts
Heavy-stock bookmarks are designed to capture attention before homeowners open our magazines. These durable inserts remain accessible throughout the reading experience, providing advertisers with prolonged visibility and easy reference for homeowners exploring renovation options.
Popout Sheets
Full-sheet popout inserts showcase businesses prominently at the magazine's edge, ensuring immediate visibility. These sheets combine visual appeal with practical design, allowing advertisers to present their services in a memorable format that homeowners retain for future project planning.
People
Ralph Harris
CEO
Ralph Harris founded TheHomeMag in 2002, leveraging his vision to connect homeowners with trusted local contractors. Under his leadership, the company has grown to serve over 580,000 households, maintaining a commitment to quality and community-focused solutions.
Erwin Dass
Publisher & General Manager
Erwin Dass oversees daily operations as Publisher & General Manager, ensuring TheHomeMag's content and services meet the highest standards. His dedication to local expertise and advertiser success has solidified the magazine's reputation as a trusted home improvement resource.
Rachel Verdugo
Controller & Office Manager
Rachel Verdugo manages financial and administrative operations, bringing precision and efficiency to TheHomeMag's workflows. Her organizational skills ensure seamless support for both the team and the businesses we serve.
Questions
What is TheHomeMag's primary service?
We connect Southern California homeowners with pre-screened home improvement professionals through print and digital platforms.
How does TheHomeMag ensure contractor quality?
Every advertiser undergoes a rigorous vetting process, including verification of licenses, insurance, and customer reviews.
Which areas does TheHomeMag serve?
We deliver magazines and digital services to Orange County, San Diego, Riverside, Coachella Valley, and San Bernardino.
What is the $5,000 Service Guarantee?
This guarantee protects homeowners if a Certified Pro fails to complete work as agreed, offering financial recourse and peace of mind.
How can contractors get listed in TheHomeMag?
Contractors must complete our qualification process, demonstrating expertise and reliability to earn the Certified Pro badge.
What advertising options does TheHomeMag offer?
We provide magazine ads, digital listings, email campaigns, and specialty inserts like Popout Sheets and BookMarks.
Videos
Reviews (5)
MrSeth
Jan 09, 2022
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I never ask to send me their advertising and put my name and my address on their magazine, they should ask permission before gathering my personal information...
Bob S.
Jan 31, 2020
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For a little over two years I've attempted to stop (3 times) the delivery of this marketing magazine to my home.
I've found a way that works (yea). Call 714 881-4700 ext.711. This is the number of the GM (Irwin) who will take you off the list. No other way works, plus he's very happy to do so.
I've found a way that works (yea). Call 714 881-4700 ext.711. This is the number of the GM (Irwin) who will take you off the list. No other way works, plus he's very happy to do so.
Erwin D.
Jun 03, 2019
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Great company! They have a great product putting qualified contractors in front of people who need them.
Kathy L.
Sep 05, 2018
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I have put our company in The HomeMag for 1 month and pulled it out. I cannot deal with a company that does not pre screen the contractor before they run the ad in The HomeMag. Be very careful before you hire anyone from this booklet. Look their company up with the cslb.gov.ca website to make sure that they carry the right license and make sure that they are not a criminal. I also was shown a call list with 4 numbers on them. 2 of the numbers were false information because the person that owns that number had his pool built months ago and it was completed and never called us. The other 2 where
Shannon V.
Apr 02, 2018
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We just recently started advertising with the home mag and in a week we've had DOZENS of leads and couldn't be happier! Everyone that I've dealt with has been super friendly, extremely helpful and beyond professional. Hands down worth every single penny!
