CW Good Guys

Business Details

50+ Years

experience

Emergency

services

Your Trusted HVAC Partner in Appleton, WI

CW Good Guys is a fifth-generation family-owned business serving the Fox Valley and surrounding areas since 1966. Our team combines decades of industry experience with a commitment to ethical practices and customer-centric service. We specialize in heating, cooling, and indoor air quality solutions, offering comprehensive installation, repair, and maintenance services for residential clients. Our proprietary software systems streamline customer interactions while maintaining personalized support through knowledgeable office staff and skilled technicians. We prioritize transparency, avoiding high-pressure sales tactics and focusing on long-term customer relationships. With over 32,000 trusted homeowners served, we maintain a 99.7% satisfaction rate on thousands of annual tune-ups.

Our family tradition ensures continuity while adapting to modern technological advancements in HVAC systems. We serve a focused geographic area to maintain service quality, particularly during extreme weather emergencies. Our team's expertise spans gas furnaces, boilers, heat pumps, mini-split systems, and garage heaters, backed by manufacturer warranties and financing options. We actively participate in community development through employment opportunities and local business partnerships.

Services

Gas Furnaces Boilers Air Conditioners Heat Pumps Mini Split ACs Garage Heaters Thermostats Whole Home Humidifiers AC Booster Kits Furnace Air Filtration

Details

Year established: 1966

Highlights and features

We offer 50+ years of family-owned HVAC expertise in Appleton
Our proprietary software enables efficient service scheduling and tracking
We maintain a 99.7% satisfaction rate on annual tune-ups
Our 1:1 installer to service technician ratio ensures prompt emergency response
We provide transparent pricing with no hidden fees or pressure sales

What people say

Excellent service Knowledgeable technicians Prompt response Professional staff Great value

Website

Update Listing

Services

Gas Furnace Service

Our gas furnace specialists diagnose and repair heating system issues with prompt emergency response. We perform comprehensive combustion analysis during annual maintenance to ensure optimal efficiency and safety. Technicians carry specialized tools for oil furnace service, a rare capability among modern HVAC contractors. With factory-trained expertise on Amana and York systems, we maintain 95-98% efficiency ratings on newer models while servicing legacy equipment dating to the 1920s family tradition.

Boiler Systems

We specialize in hydronic heating systems with advanced valving configurations for emergency preparedness. Our NTI and FVTN series boilers feature 95-96% AFUE efficiency with stainless steel components for durability. Financing options available for qualified buyers, including 0% interest plans. Our estimators provide detailed assessments for complex boiler installations requiring multiple system components beyond basic furnace replacements.

Central Air Conditioners

We offer high-efficiency cooling systems starting at 13.4 SEER2 ratings with advanced refrigerants like R-32 and R-454B. Our Amana and York models include inverter-driven compressors for quiet operation and energy savings. Tax credit eligibility available for qualifying systems. Our technicians receive factory training on latest cooling technologies including communicating control systems that integrate with smart home platforms.

Mini-Split Systems

Midea mini-split installations provide zoned temperature control with individual room units. Our systems support 1-to-1 through 3-to-1 configurations with variable speed operation for energy efficiency. Ten-year parts warranty included with professional installation. Custom design consultations available for homes with unique heating/cooling requirements or limited ductwork infrastructure.

Garage Heaters

Reznor unit heaters deliver rapid garage warming with thermostat control down to 25F. Our installations include gas line and electrical upgrades with starting prices at $4,200 fully installed. These systems improve vehicle battery longevity and winter vehicle performance while creating usable workshop space. Financing options available with 0% interest plans for qualified buyers.

People

Andy Christensen

Owner

Andy has worked at The Good Guys since his teenage years, mastering all aspects of HVAC operations. He specializes in technical troubleshooting and system diagnostics, maintaining deep product knowledge across all equipment lines. As co-owner, he oversees technical training programs and service quality assurance initiatives.

Dan Christensen

Owner

Dan manages business administration and marketing operations while developing proprietary software systems. With over 15 years of leadership experience, he focuses on maintaining family business values while implementing modern operational efficiencies. He oversees strategic growth decisions and customer experience improvements.

Questions

What areas do you service?

We serve Appleton, Neenah, Menasha, Kaukauna, Little Chute, Greenville, Hortonville, and parts of Oshkosh and New London, WI.

Do you offer emergency HVAC service?

Yes, we provide emergency heating and cooling repairs during regular business hours with priority scheduling for extreme weather conditions.

What financing options are available?

We offer 0% interest financing for qualified buyers through Greensky and Enerbank, including 6-month and 10-year payment plans for major equipment purchases.

Are your technicians certified?

All technicians receive factory-certified training on current HVAC systems and maintain ongoing education for evolving industry standards and technologies.

Do you price match competitors?

We guarantee competitive pricing and will review competitor written estimates to ensure our customers receive the best value proposition.

What warranties do you offer?

Manufacturer warranties apply to all equipment with extended coverage options available. Our labor warranty covers installation workmanship for two years post-service.

Reviews (6)

Write a Review

Jennifer Brandt

Jan 02, 2022 Report

Had an absolutely amazing experience today with this company. Had an emergency with my furnace (its the weekend!) and Evan was so quick to come over and get everything fixed up. I was expecting to have to wait awhile, so I was pleasantly surprised! He was so kind, helpful, polite, and sweet. They went above and beyond to help me out. It is a wonderful business and I am happy to tell friends and family to use them for heating/cooling needs. Thanks, Good Guys!

Kristin McEneany

Nov 21, 2021 Report

Positive:Professionalism,Punctuality
Good Guys was on time and extremely professional. Explained everything they did when they did our annual furnace check. Highly recommend for all heating needs
Service:Heating maintenance

Kevin Reisner

Nov 16, 2021 Report

Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Great experience as always. Evan was great. He was on time, professional and did great work. Thank you!
Service:Heating maintenance

Michele Covill

Sep 15, 2021 Report

Positive:Professionalism,Responsiveness,Value
Technician was informative and took his time to answer questions. Wasn't just looking to make a sale. Very professional.
Service:Heating maintenance

Brian Haase

Jul 31, 2021 Report

Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
My A/C unit died and they were able to have a new one installed in a week. The process was quick, smooth, and very low pressure.

Nicole Spradley

May 19, 2021 Report

Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Emailed over night for our furnace not starting up and got a swift response! Had service immediately in the morning which was a life saver! Very prompt and professional service!