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Custom Home Builders in South Carolina
Carrell Group has been a family-owned and operated custom home builder for nearly half a century, serving Myrtle Beach, North Myrtle Beach, Horry County, Georgetown County in South Carolina, and Brunswick County in North Carolina. Our founder, Bruce A. Carrell, began designing homes over 40 years ago, and with our talented team, we have designed and built over 2,000 homes, renovations, and commercial projects across the Carolinas. We specialize in creating custom homes tailored to individual lifestyles, offering complimentary design services, innovative architectural solutions, and advanced construction techniques like Insulated Concrete Form (ICF) and Fortified for Safer Living certified homes.

Our commitment to quality, integrity, and customer satisfaction has earned us recognition as an award-winning company with a reputation for excellence in both residential and commercial construction.
Services
Custom Homes Renovations Estate Homes Fortified Construction Steel Buildings Commercial Projects
Highlights and features
  • We offer nearly 50 years of experience in custom home building.
  • Our team includes an award-winning sales and management team.
  • We provide complimentary design services with construction expertise.
  • We specialize in Fortified for Safer Living certified homes.
  • We serve Myrtle Beach, Horry County, and surrounding regions.
Associations and certifications
  • Fortified for Safer Living
What people say
Award-winning team Custom designs Transparent communication Timely completion Expertise in complex builds
Services
Custom Homes
Carrell Group designs and builds fully customized homes tailored to client preferences, from architectural style to interior details. Our process includes complimentary design consultations, 3D walkthroughs, and real-time adjustments for local and remote clients. With over 800 homes built, we combine decades of experience with innovative techniques like ICF wall systems to deliver high-quality, personalized residences.
Renovations
Our renovation services transform existing homes into modern, functional spaces that align with current lifestyles. We handle full-scale remodels, focusing on energy efficiency, aesthetic upgrades, and structural improvements. Clients benefit from a unified team of architects and builders who prioritize seamless project execution and attention to detail.
Fortified Construction
We specialize in Fortified for Safer Living certified homes using ICF wall systems and impact-resistant materials. These homes meet 150 MPH hurricane standards, qualifying for up to 25% insurance discounts. Our expertise includes concrete roofs, reinforced tie-down systems, and engineering reviews to optimize durability and cost savings.
Steel Buildings
Carrell Group offers custom steel buildings for residential and commercial use, including garages, barns, and industrial facilities. We provide full-service solutions from design to installation, ensuring structures are durable, cost-effective, and tailored to client specifications with flexible configurations.
Estate Homes
We construct high-end estate homes ranging from 8,000 to 30,000 square feet, featuring European-inspired designs and premium finishes. Our team manages large-scale projects with fixed-price or cost-plus contracts, offering site-specific planning and permanent on-site management for complex builds.
People
Bruce A. Carrell
Founder
Bruce A. Carrell founded Carrell Group after designing homes since childhood. With over 40 years of experience, he has led the design and construction of 800+ projects, emphasizing innovation and client collaboration.
Questions
What areas does Carrell Group serve?
We serve Myrtle Beach, North Myrtle Beach, Horry County, Georgetown County in South Carolina, and Brunswick County in North Carolina.
What types of homes do you build?
We specialize in custom homes, estate homes, renovations, steel buildings, and Fortified for Safer Living certified residences.
How does the design process work?
We offer complimentary design consultations, 3D walkthroughs, and real-time adjustments for local or remote clients to finalize plans before construction.
Do you offer energy-efficient building options?
Yes, we use Insulated Concrete Form (ICF) systems and Fortified construction methods to enhance energy efficiency and storm resistance.
Are financing options available?
We recommend discussing financing directly with our team to explore partnerships or programs tailored to your project.
What sets Carrell Group apart from competitors?
Our award-winning team combines 50 years of experience, complimentary design services, and a focus on fortified construction for superior quality and client satisfaction.
Reviews (6)
TheFentoozler
Sep 15, 2020 Report
Positive:Professionalism,Quality
Probably the most competent and coordinated home builders it's been my pleasure to work with. The whole process is smooth and streamlined from start to finish with the customers interests as the central focus, always.
Patrick Saber
Sep 15, 2020 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Carrell Group is a wonderful company to work with. Everyone is knowledgeable and they build a great house!
Ben Guyton
Jul 24, 2019 Report
Bruce Carrell and his organization epitomize quality, care and distinction in the home building business. For decades The Carrell Group has delivered great homes to their clients in the areas best neighborhoods. I've personally spoken with homeowners that built with Carrell 20+ years ago that still rave about their homes and his process. I am proud to represent The Carrell Group to my clients and do so with full confidence that they will be treated with exceptional care and delivered a home that exceeds their expectations.
Justin Malonson
Sep 07, 2018 Report
The Carrell Group s the epitome of Southern charm and elegance. When choosing a custom builder it is important to find someone that can help direct you with their expertise, and bring your dream home to life. On top of that, finish according to deadline and on budget! Working with the s the epitome of Southern charm and elegance. When choosing a custom builder it was important to find someone that heard exactly what I wanted, helped direct me with their expertise, and bring my family's dream home to life. On top of that, they finished according to deadline and on budget! The Carrell Group has proven
Suncoast Electric Llc Scott Guear
Aug 07, 2018 Report
Carrell Homes by far is the best custom home builder that we have ever worked for. They are definitely the most organized and there staff in the office and in the field are both very knowledgeable and professional making our relationship more pleasurable!
Matt Ezzi
Jul 19, 2018 Report
I've worked with Carrell Group for 12+ years. They are truly one of the premier custom home builders in the Myrtle Beach area. Everyone from the builder partners, project superintendents, operation management and owners focus on customer satisfaction and they are passionate about the homes they build. The end product is always well-constructed, thoughtful, elegant and professional. Building a custom home is an involved and complex process with lots of moving parts but they have it down to a science. I highly recommend Carrell Group.