Business Details
50+ Years
experience
Emergency
services
Trusted Carpet & Rug Cleaning Services in Santa Rosa, CA
At Master Cleaners, we have dedicated ourselves to excellence in fabric and floor covering care since 1947. Our specialized facility employs advanced equipment and preservation-focused techniques to maintain the value of carpets, rugs, and upholstery. With over 70 years of combined experience, our team serves residential and commercial clients across Sonoma, Marin, and Napa Counties. We pioneered the first carpet cleaning facility north of the Golden Gate and remain the only operation of our kind. Our expertise extends to historic rug restoration, including work for California's Governor's Mansion, and we maintain a 95% client retention rate through meticulous attention to detail.We offer lifetime guarantees on underlayment services and provide ISA-accredited rug appraisals. Our 7-step cleaning process ensures longevity for fine textiles while maintaining vibrant colors and removing blemishes. We operate with full transparency, explaining every step of our work to clients. Our commitment to quality has earned us consistent five-star reviews across multiple platforms. We invite you to experience the difference of working with Northern California's most experienced textile care specialists.
Services
Area Rug Cleaning
Carpet Cleaning
Upholstery Cleaning
Rug Appraisals
Rug Repairs
Details
- Year established: 1947
Highlights and features
- We have over 70 years of combined experience in textile care
- Our team includes ISA-accredited rug appraisers
- We offer lifetime guarantees on underlayment services
- We maintain a 95% client retention rate
- Our proprietary 7-step process ensures fabric longevity
Associations and certifications
- WoolSafe
- International Society of Appraisers (ISA)
What people say
Fabulous job
Integrity about the process
Specialty services for high-end rugs
Quality is excellent
Amazing job on silk rugs
Services
Area Rug Cleaning
Our 7-step rug cleaning process combines advanced technology with artisan techniques to preserve textile integrity. We handle delicate materials including silk and wool, ensuring color vibrancy while removing embedded soils. Each cleaning includes custom underlayment washing with lifetime guarantee.
Carpet Cleaning
Using industry-leading equipment, we deep-clean carpets to remove allergens and restore fibers. Our solutions protect against future staining while maintaining manufacturer warranties. We serve both residential and commercial properties across Northern California.
Upholstery Cleaning
We clean and preserve fine upholstery fabrics using pH-balanced solutions that maintain material integrity. Our technicians handle delicate textiles including velvet, silk, and specialty performance fabrics while removing stains and odors.
Rug Appraisals
Our ISA-accredited appraiser provides detailed evaluations of antique and specialty rugs. Services include provenance research, condition assessment, and market value determination for insurance or sale purposes.
Rug Repairs
We offer professional rug repair services including fringe replacement, moth damage restoration, and border reweaving. Our specialists use traditional techniques to maintain original craftsmanship while extending rug longevity.
People
Peter Masi
Owner
With over 40 years in the textile care industry, Peter Masi founded Master Cleaners in 1980 and acquired Santa Rosa Rug & Upholstery in 1997. He oversees daily operations and maintains quality standards across all services.
Regan Masi
Appraiser
Regan Masi, an ISA-accredited rug specialist, manages appraisal services and historic rug restoration projects. He brings expertise in antique textile identification and preservation techniques to Master Cleaners' clientele.
Questions
What areas do you service?
We serve Santa Rosa, San Rafael, Napa, Marin, Sonoma, and San Francisco counties with both residential and commercial cleaning services.
Do you handle specialty rugs?
Yes, we specialize in delicate materials including silk, wool, and antique rugs with our 7-step preservation-focused cleaning process.
Are your technicians certified?
Our team includes WoolSafe-certified technicians and an ISA-accredited rug appraiser with decades of combined experience.
What's included in your rug cleaning?
Our service includes free underlayment washing, spot treatment, and pH balancing to maintain fabric integrity and color vibrancy.
Can you repair damaged rugs?
Yes, we offer professional rug restoration including fringe replacement, moth damage repair, and border reweaving using traditional techniques.
How long have you been in business?
We've provided textile care services since 1947, making us Northern California's longest-operating specialized rug cleaning facility.
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