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Business Details
30 Years
experience
Your Trusted Flooring Partner in Raleigh, NC
Since 1996, Preferred Flooring has been dedicated to providing premium flooring solutions to homeowners, designers, builders, and realtors across North Carolina. Our 8,000-square-foot showroom in Raleigh showcases a comprehensive selection of tile, hardwoods, luxury vinyl planks, carpet, and area rugs, ensuring clients find products that align with their vision and budget. Our in-house design team collaborates closely with clients to understand their unique needs, offering expert guidance from product selection to professional installation. With decades of combined experience, our team prioritizes quality craftsmanship, transparent communication, and meticulous attention to detail, serving projects ranging from modest family homes to luxury estates. We maintain rigorous standards for product sourcing, installation techniques, and post-service follow-up to ensure lasting customer satisfaction.

Our commitment to excellence has earned us a reputation as a trusted partner in the flooring industry, supported by long-term relationships with clients and industry professionals. We invest in continuous training for our staff to stay ahead of industry trends and technological advancements, ensuring our clients benefit from the latest innovations. Our process emphasizes seamless project management, from initial consultation to final walkthrough, minimizing disruptions while delivering exceptional results. We pride ourselves on fostering a welcoming environment where clients feel empowered to make informed decisions about their flooring investments. This dedication to service excellence has solidified our position as North Carolina's premier source for residential and commercial flooring solutions.
Services
Tile Flooring Hardwood Installation Luxury Vinyl Planks Carpet Services Area Rugs Natural Stone Stair Runners Outdoor Fireplaces Flooring Consultation Showroom Services
Details
  • Year established: 1996
Highlights and features
  • Our in-house design team provides personalized guidance for every project
  • 25+ years of experience serving residential and commercial clients
  • Extensive product selection from domestic and international suppliers
  • Professional installation with meticulous attention to detail
  • Proven track record with luxury estates and hurricane recovery projects
What people say
Incredibly warm staff Great pricing options Professional installation team Expert product knowledge Seamless project management
Services
Hardwood Installation
Professional hardwood flooring installation for residential and commercial properties. Our experts handle engineered hardwood, site-finished options, and staircase refinishing with precision. Clients benefit from our extensive product selection and 25+ years of experience delivering durable, aesthetically pleasing results that enhance property value.
Tile Flooring
Comprehensive tile flooring solutions featuring porcelain, ceramic, metal, and glass options. Our team assists with product selection, layout design, and professional installation. We cater to both modern and traditional aesthetics while ensuring proper waterproofing and long-term durability for high-traffic areas.
Luxury Vinyl Planks
Installation of luxury vinyl plank flooring in various colors and textures. We offer multiple brand options with waterproof properties suitable for kitchens, bathrooms, and commercial spaces. Our process includes subfloor preparation and precise installation for seamless, long-lasting results.
Carpet Services
Full-service carpet solutions including selection, measurement, and professional installation. We provide diverse fiber options and padding materials to meet different budget requirements. Our team ensures proper stretching and seam sealing for a polished, durable finish in residential and commercial settings.
Area Rugs
Curated collection of area rugs for residential and commercial spaces. Our showroom features various sizes, materials, and designs to complement different interior styles. We offer professional rug placement guidance and non-slip pad installation to enhance safety and aesthetics.
People
Tricia
Owner
Tricia leads Preferred Flooring with over 25 years of industry experience, focusing on client satisfaction and product innovation. She oversees showroom operations and client consultations, ensuring personalized service for residential and commercial projects.
Kim
Design Consultant
Kim specializes in flooring design solutions, helping clients select optimal materials for their spaces. With extensive product knowledge, she provides tailored recommendations that balance aesthetics, functionality, and budget requirements for both residential and commercial projects.
Jeff Parker
Project Manager
Jeff coordinates flooring installations and client communications, ensuring timely project completion. His focus on operational efficiency and customer service has earned him recognition for resolving client concerns promptly and maintaining high satisfaction rates.
Questions
What types of flooring products do you offer?
We provide tile, hardwoods, luxury vinyl planks, carpet, area rugs, natural stone, and stair runners. Our showroom features both domestic and international brands to suit various style preferences and budgets.
Do you serve both residential and commercial clients?
Yes, we work with homeowners, interior designers, builders, and commercial clients. Our team handles projects ranging from single-family homes to multi-million-dollar estates and hurricane recovery efforts.
How does your installation process work?
Our process begins with a showroom consultation to select materials, followed by precise measurements and scheduling. Our professional installers handle all aspects from subfloor preparation to final cleanup, ensuring minimal disruption to your space.
Are financing options available?
We offer financing solutions for qualifying clients. Please contact our Raleigh showroom to discuss available payment plans and budget-friendly options for your flooring project.
What areas do you serve?
While based in Raleigh, we serve clients across North Carolina including the Crystal Coast region. Our team provides showroom services and on-site installations throughout the state.
Can I visit your showroom?
Our 8,000-square-foot Raleigh showroom is open Monday-Friday 9 AM-4 PM. We recommend scheduling an appointment to ensure dedicated assistance with product selection and design consultations.
Reviews (2)
Noreen Brewster
Jun 15, 2020 Report
In a search for bathroom floor tile to match our existing shower tile Preferred Flooring was my 9th store. While there were some helpful people at other locations, Pat was extremely helpful and knowledgeable resulting in discussions and samples back and forth that will create an exquisite master bathroom and a rather unique family bathroom. I was very frustrated by the time I got there and Pat (and other staff) got me laughing and looking in new directions that have delighted me and my husband.
Rita Carty Macdonald
May 27, 2018 Report
I’ve used the retail and installation services from Preferred Flooring for three projects over the last 1.5 Years. For my personal new construction home, they provided hardwood flooring on all living, kitchen, dining, bedroom and basement floors; marble and porcelain flooring in the bathrooms; custom tiling in the showers; and tile and stone backsplashes in the kitchens and kitchenettes. The result is stunning and the installation was flawless and completed on time. Followingthat positive experience with Preferred Flooring, I had them install luxury vinyl flooring (wood laminate) in an investment