Harold Wilde started the Wilde Automotive Family when he returned home from his duty as a pilot during World War 2. Settling down and opening a used car dealership was his first step in what would be an illustrious career as a businessman and community leader. The family still remains in control of Harold's legacy and continues to practice the principles that he preached.
For over seventy years the Wilde Family has continued to provide excellent value on New and Used Cars in Wisconsin dealerships. The communities of Madison, West Allis, and Waukesha know and love their local Wilde dealerships. Join the Thousands of Happy Wilde Automotive customers and see why they love Wilde so much!.
Wilde Group WI - MSRP includes destination and handling fees. Prices are plus tax, license, registration, and $219.00 dealer service fee extra (which fees represent cost and profits to the dealer for items such as cleaning, inspecting, adjusting vehicles and preparing documents related to the sale, plus any dealer installed accessories).
For over seventy years the Wilde Family has continued to provide excellent value on New and Used Cars in Wisconsin dealerships. The communities of Madison, West Allis, and Waukesha know and love their local Wilde dealerships. Join the Thousands of Happy Wilde Automotive customers and see why they love Wilde so much!.
Wilde Group WI - MSRP includes destination and handling fees. Prices are plus tax, license, registration, and $219.00 dealer service fee extra (which fees represent cost and profits to the dealer for items such as cleaning, inspecting, adjusting vehicles and preparing documents related to the sale, plus any dealer installed accessories).
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Wilde Automotive, founded by Harold L. Wilde, is a family owned and operated car dealership business. Harold's career began in 1944 in Muskegon, MI, where upon returning from WWII he opened a used vehicle sales operation with Bob Siscoe. Hard work, perseverance, and keeping family first were major elements in his life, and these elements continue to influence the Wilde Automotive Group.
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