Business Details
27 Years
experience
Trusted Hardwood Flooring Experts in New York
Founded in 1999, Sota Floors is a second-generation flooring company specializing in custom hardwood flooring solutions. With showrooms in New York, NY, and Southampton, NY, we offer comprehensive services including design consultation, custom fabrication, and professional installation. Our team of master craftsmen utilizes advanced techniques such as wire-brushing, hand-scraping, and custom staining to deliver tailored flooring options sourced from domestic and international mills.Recognized for excellence in craftsmanship, our work has been featured in Architectural Digest, New York Magazine, and HGTV. We prioritize client collaboration, ensuring every project aligns with individual aesthetic and functional needs while maintaining environmental responsibility through sustainably sourced materials. Our commitment to innovation is exemplified by our 2005 Manhattan Design Showroom and partnerships with local mills for bespoke flooring solutions.
Services
Flooring installation
Design consultation
Custom fabrication
Hardwood refinishing
Maintenance programs
Material sourcing
Commercial flooring
Dustless sanding
Color matching
Details
- Year established: 1999
Highlights and features
- We offer over 25 years of specialized hardwood flooring expertise
- Our custom fabrication capabilities include hand-scraped and fumed finishes
- Certified professionals ensure industry-standard quality and safety
- Client-centric approach with hands-on project management from start to finish
- Innovative design lab for creating bespoke flooring solutions
Associations and certifications
- Certified Bona Maintenance
- Certified Aria Vents
What people say
Prompt, reliable, professional
Perfect execution
Creative solutions
Environmentally responsible
Expert team
Services
Flooring installation
Professional hardwood flooring installation ensuring precise fitting and long-lasting results. Our experts handle all aspects from subfloor preparation to final finishing touches. Utilizing specialized tools and techniques, we guarantee seamless integration with your space's design while maintaining material integrity.
Design consultation
Personalized guidance for selecting optimal flooring solutions matching your aesthetic and functional requirements. Our consultants help coordinate flooring with existing decor while advising on material durability and maintenance considerations. Services include space planning and finish coordination.
Custom fabrication
Creation of unique flooring options through specialized techniques like hand-scraping, fuming, and custom staining. Available in various wood species and formats, including engineered and solid hardwood. Our design lab enables clients to develop one-of-a-kind patterns and finishes.
Hardwood refinishing
Restoration of existing hardwood floors through dustless sanding and surface treatments. Services include color updates, protective coating application, and structural repairs. We employ eco-friendly finishing products to enhance durability while preserving wood character.
Maintenance programs
Comprehensive maintenance solutions for commercial and residential properties. Includes periodic screening, recoating, and specialized cleaning. Our certified technicians use industry-approved products to extend flooring lifespan while maintaining aesthetic appeal.
People
Eric Herman
Owner
Second-generation flooring expert with 25+ years experience. Graduated from University of Buffalo and founded Sota Floors in 1999. Specializes in custom wood treatments and sustainable sourcing. Leads client collaborations from project inception to completion.
Questions
What hardwood flooring options do you offer?
We provide engineered and solid hardwood flooring in various species, finishes, and formats including custom options through our design lab.
Do you provide installation services?
Yes, we offer professional installation with attention to subfloor preparation, precise fitting, and final finishing for optimal results.
Can you match existing flooring colors?
Our color matching services ensure seamless integration with existing floors through custom staining and finish application techniques.
What areas do you serve?
We serve New York City, Hamptons, Brooklyn, Queens, and Westchester from our two New York showrooms.
Do you offer commercial flooring solutions?
Yes, we specialize in commercial installations including restaurants, hotels, and office spaces with durable, aesthetically appropriate solutions.
How do I schedule a consultation?
Contact us through our website or call (212) 447-1718 to schedule a design consultation at our Manhattan or Southampton showroom.
Reviews (6)
Tracie Hamersley
Jan 20, 2021
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Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Such professional and high quality service! I was beyond pleased with the work done in my condo (all my floors were replaced). Everything was completed on time and within budget, and I cant recommend Eric and his wonderful team at SOTA more highly!
Such professional and high quality service! I was beyond pleased with the work done in my condo (all my floors were replaced). Everything was completed on time and within budget, and I cant recommend Eric and his wonderful team at SOTA more highly!
Rosemary Ellis
Jul 06, 2020
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Eric and his team came into our historic house and did a beautiful job with our wonderful--but very challenging--heart of pine floors. He was super-attentive to getting the stain color just right, doing multiple test patches with different finishes. He worked to match colors on the random planks that were a different wood type, sanded carefully to take off a little of the floor as possible, and re-did the stairs when the work from another contractor caused problems. He was also very fair about his charges for the extra work caused by problems that were not of his making. He's also a good communicator
Ellen Vora
Jun 05, 2020
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I highly recommend working with SOTA. I feel so lucky that I stumbled upon them. They helped guide me through the decision process of picking hardwood flooring. They were objective and impartial, and helped me make the best decision for my needs. Then they installed the new flooring in our new apartment. This is my first time doing any kind of renovation. I worked with a contractor and SOTA. The contrast between those two relationships was striking. While my contractor was challenging to work with, Eric from SOTA was a great communicator, honest, transparent, helpful, and he frequently engaged
M. Cohen
May 06, 2020
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This review is long over due. Eric and his team could not have been better. We closed on Thursday afternoon and Eric and his team were in sanding down the floors Friday morning. Our plan was to go with a light natural floor. Upon sanding the team found out the original developer used two different color woods and sealed it over with a dark brown finish. Something we didnt want. SOTA came up with a grey floor solution that we loved and was able to cover up the dark wood planks. I believe we moved into the apartment the following Thursday, only a week from closing despite the unforeseen curveball
Rabbi Chanan Krivisky
Dec 25, 2018
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Highest recommendation. Eric at SOTA Floors is amazing!! Start to finish the best customer service, quality and experience. Truly custom art every step of the way. Our floor came out wonderfully and more beautiful than imagined.
Sarah P.
Dec 24, 2018
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Here's my earlier review from their previous location. Will never forget the pain these a-holes caused me. Hire at your own risk.
CRIMINALS AND THIEVES. I currently have the NYPD investigating the employees from this company for Grand Larceny after i was robbed during renovations. A priceless family heirloom that is almost 100 years old was taken from me (amongst other valuables). After finding their tools, instruments and a set of stained gloves in my belongings, it seems conclusive it was one of the workmen. Hire at your peril. This company is negligent and not to be trusted in your home.
CRIMINALS AND THIEVES. I currently have the NYPD investigating the employees from this company for Grand Larceny after i was robbed during renovations. A priceless family heirloom that is almost 100 years old was taken from me (amongst other valuables). After finding their tools, instruments and a set of stained gloves in my belongings, it seems conclusive it was one of the workmen. Hire at your peril. This company is negligent and not to be trusted in your home.
