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Business Details
13 Years
experience
Expert Roofing & Home Improvement Services in Whitewater
Established in 2013, Serenity Concepts has built a reputation as a trusted general contractor serving Southeastern Wisconsin. Our team brings over 12 years of combined experience in exterior remodeling projects, specializing in roofing, siding, windows, and deck construction. We prioritize customer satisfaction through honest communication, quality materials, and skilled craftsmanship. Our commitment to transparency and no-hidden-fees pricing has earned us an A+ rating with the Better Business Bureau. With a focus on local market needs, we provide personalized solutions for residential and commercial properties.

Our process ensures seamless project management from initial consultation to final execution. We maintain full insurance and employ trained professionals dedicated to exceeding industry standards. Our service area spans over 50 communities, reflecting our deep roots in Wisconsin's residential and commercial sectors. Customer testimonials consistently highlight our prompt response times, clear communication, and superior workmanship. Backed by manufacturer warranties and industry certifications, we stand by our workmanship with a satisfaction guarantee.
Services
Roofing Siding Services Replacement Windows Deck Building Gutters Gutter Guards Roof Replacement Hail Damage Repair Home Improvement General Contractor
Details
  • Year established: 2013
Highlights and features
  • We offer 24-hour quote turnaround and prompt project scheduling
  • Our team holds Dwelling Contractor licenses #1261534 and #12651535
  • We implement a patented gutter guard installation process
  • We provide 100% satisfaction guarantee on all workmanship
  • Our financing partners offer flexible payment options for large projects
Associations and certifications
  • Better Business Bureau
What people say
Very prompt response Excellent workmanship Highly recommended Professional team Outstanding customer service
Services
Roofing
Our roofing specialists deliver durable solutions for residential and commercial properties. With over 12 years of experience, we handle asphalt shingles, metal roofing, and specialized systems. Our team maintains full insurance and industry certifications while offering manufacturer warranties. Customers benefit from free inspections, insurance claim assistance, and energy-efficient material options that reduce long-term costs.
Siding Services
We provide comprehensive siding solutions using premium vinyl, wood, and fiber cement materials. Our installation process enhances energy efficiency while improving property aesthetics. Certified technicians ensure proper installation that withstands Wisconsin's climate. We offer color-matching services and lifetime material warranties from leading manufacturers.
Replacement Windows
Our ENERGY STAR certified windows improve home efficiency and comfort. We offer double-hung, casement, and picture window styles with customizable options. Professional installers ensure proper sealing and insulation. Customers receive lifetime product warranties and guaranteed energy savings estimates during free consultations.
Deck Building
Custom deck designs using pressure-treated lumber, cedar, and composite materials. Our builders create functional outdoor spaces with integrated seating and lighting options. Projects include permits, safety railings, and weather-resistant finishes. We offer maintenance packages and lifetime structural warranties.
Gutters
Complete gutter solutions featuring seamless aluminum systems and leaf protection technology. Our installations prevent water damage to foundations and landscaping. We offer maintenance contracts and emergency repair services. All installations include lifetime material warranties and workmanship guarantees.
Questions
What home improvement services do you offer in Wisconsin?
We specialize in roofing, siding, window replacement, deck construction, and gutter systems for residential and commercial properties across Southeastern Wisconsin.
Are you licensed and insured for roofing projects?
Yes, we hold Wisconsin Dwelling Contractor licenses #1261534 and #12651535 with full liability insurance and workers' compensation coverage.
Do you handle insurance claims for storm damage?
Yes, our team assists with insurance claims for hail damage and storm-related repairs, including documentation and adjuster coordination.
What financing options are available?
We offer flexible financing through approved partners for large projects, including special promotions like 10% off roof replacements.
How quickly can you complete a roof replacement?
Most residential roof replacements complete within 1-2 days, with emergency repairs prioritized and scheduled within 24-48 hours.
Do you provide free estimates?
Yes, we offer free on-site consultations and written estimates with no-obligation pricing for all home improvement services.
Reviews (7)
Dixie Stever
Oct 12, 2021 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Serenity Concepts does quality work for a reasonable price. They are on time and because they have been busy they check-in weekly to let you know what number you are in the line-up.
Services:Installation,Roadworks
Stacey A.
Aug 03, 2021 Report
I contacted about a half dozen companies by phone, left voicemails when possible and/or filled out their online contact forms....I did not hear back from any of them. Serenity Concepts not only answered their phone but got me set up for an estimate within a week. They were already miles ahead of the competition. Nick is friendly, professional and provided a quote on the spot. Between the time we were on their schedule for work and the time they came out Nick was in touch every week keeping us up to date on when they might be able to begin work. We had a small porch roof replaced, new soffit, fascia
Fremont Sweets
Aug 02, 2021 Report
We needed new fascias and soffits for our old home. They came by with a quote within the week, than set a time, but warned us, they were very busy, and said maybe this fall. They texted me every week to let me know where I was on the list and they just finished the job yesterday. Didnt have to wait until fall and did an excellent job on my home! Highly recommend them. Like other comments, couldnt even get people to respond, or they just werent interested in the job. They cleaned up every piece of debris and where so friendly to talk as well. We will definitely be calling them for our
J. D.
Jul 12, 2021 Report
We 100% recommend Serenity Concepts. From start to finish, Nick was very professional and on top of things. Always prompt in communication. We felt very well taken care of at a fraction of the price of other companies. After terrible experiences with contractors in the past, we were quite weary of the job getting done right and on time. Caleb and his crew were enjoyable to have around and again, always kept things very professional while also making us feel like we were having friends over. Very friendly and relatable employees. They never left garbage laying around. Always cleaned up after every
Robert Wisch
Jan 30, 2021 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness
Worked extremely well with us on the job being performed to make sure we were happy with what was being done.
Chris A.
Jul 08, 2020 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Windows installed quickly and they were above my standards. Highly recommended.
Jesse Hoots
Jul 06, 2020 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Very prompt response. Got a quote within 24hrs of calling. Work was done right away. Very pleased all around. I Would recommend to anyone.