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50+ Years
experience
Your Trusted Flooring Partner in Rochester, MN
Hiller's Flooring America has been a trusted name in flooring solutions since 1947, serving the Rochester, MN area with unmatched expertise and dedication. As a family-owned business, we prioritize quality products, knowledgeable sales professionals, and exceptional service after the sale. Our team of certified installers and designers brings decades of combined experience, ensuring every project meets the highest standards of craftsmanship. We specialize in a wide range of flooring options, including carpets, luxury vinyl, laminates, ceramic tile, hardwoods, and area rugs, tailored to fit diverse lifestyles and budgets. Our commitment to customer satisfaction is evident in our personalized approach, from initial consultation to final installation.

With partnerships with industry-leading manufacturers, we guarantee durable, stylish solutions that enhance any residential or commercial space. Our interior design services further elevate client experiences, transforming visions into reality with attention to detail and functionality. Backed by awards for quality products and service excellence, we remain dedicated to innovation while maintaining the personal touch that defines our family legacy. Whether for new construction or remodeling, Hiller's Flooring America combines tradition with modern technology to deliver results that stand the test of time. Our community involvement and focus on sustainability reflect our broader commitment to making a positive impact beyond flooring.
Services
Carpet Installation Luxury Vinyl Flooring Laminate Flooring Ceramic Tile Installation Hardwood Flooring Area Rugs Window Treatments Interior Design Flooring Repair Commercial Flooring
Details
  • Year established: 1947
Highlights and features
  • Family-owned since 1947 with deep local roots and industry expertise.
  • Certified installers with 1015 years of experience ensure flawless results.
  • Award-winning selection of flooring from top manufacturers like Mannington and Armstrong.
  • Free pre-measurements and personalized design consultations for every project.
  • Comprehensive service from selection to installation and post-sale support.
What people say
Great customer service Professional installation team Loved the results Quick turnaround Knowledgeable sales staff
Services
Carpet Installation
Our carpet installation service combines premium materials with expert craftsmanship to deliver durable, stylish flooring solutions. We offer a wide range of fibers, including nylon and polyester, designed to withstand high traffic and pets while maintaining comfort. Our team provides free measurements, personalized color and texture guidance, and professional installation, ensuring a seamless fit for your lifestyle and budget.
Luxury Vinyl Flooring
Luxury vinyl plank and tile flooring offers water resistance, easy maintenance, and versatile designs that mimic natural materials like wood and stone. We provide top brands such as CoreTEC Plus, with options suitable for kitchens, bathrooms, and high-traffic areas. Our installers ensure precise fitting and finishing, guaranteeing long-lasting beauty and functionality tailored to your homes needs.
Hardwood Flooring
Hardwood floors add timeless elegance and value to any home, available in solid and engineered varieties for different environments. Our selection includes oak, Brazilian cherry, and hand-scraped finishes, paired with expert installation to ensure stability and longevity. We also offer care tips and professional cleaning services to maintain your floors luster for decades.
Ceramic Tile Installation
Ceramic tile flooring provides durability and moisture resistance ideal for kitchens, bathrooms, and entryways. Our team assists in selecting the right textures and colors to complement your decor, followed by precise installation to prevent cracks and uneven surfaces. We also offer maintenance guidance to keep your tiles looking pristine with minimal effort.
Interior Design
Our interior design service helps clients integrate flooring choices with overall room aesthetics, balancing functionality and style. With expertise in color theory, spatial planning, and material selection, we guide you through every decision to create cohesive, inviting spaces. From single-room updates to full-home renovations, our designers ensure your vision becomes a reality.
People
Joe Elder
Owner, President
Joe Elder has led Hillers Flooring America since 2003, blending technology with traditional values. With a focus on innovation and family-friendly solutions, he ensures the business remains a local leader in flooring expertise.
Rob A.
General Manager
Rob A., a Rochester native, brings extensive sales and installation experience to his role as General Manager. He prioritizes customer satisfaction and outdoor activities, ensuring a balanced approach to business and family life.
Susan Volden
Interior Designer
With over 30 years of experience, Susan Volden specializes in creating functional, beautiful spaces. Her design expertise helps clients visualize and achieve their ideal home environments, focusing on harmony between flooring and overall decor.
Jeff Kalmes
Sales Manager
Jeff Kalmes has served as Sales Manager for two decades, combining community involvement with flooring expertise. He excels in guiding clients through product selections that align with their lifestyle and design preferences.
Gary Dunn
Sales Manager / Lead Estimator
Gary Dunn, with nearly 30 years in the flooring industry, offers unmatched knowledge in product selection and cost estimation. His experience ensures clients receive accurate quotes and tailored solutions for their projects.
Questions
What flooring options are best for homes with pets and children?
Carpet with STAINMASTER technology and luxury vinyl flooring are ideal for durability and easy cleaning in homes with pets and children.
Do you offer free measurements and estimates?
Yes, we provide free pre-measurements and estimates to help you plan your flooring project accurately and affordably.
Can I install flooring myself, or should I hire professionals?
While some flooring like laminate can be DIY-friendly, we recommend professional installation for optimal results and warranty compliance.
What financing options are available?
We offer zero-interest financing for 12 months through the Synchrony HOME credit card for qualifying purchases.
How do I care for my new floors?
Care instructions vary by material, but we provide detailed guidance and professional cleaning services to maintain your floors’ longevity and appearance.
Do you serve commercial clients?
Yes, our sister company Hiller’s Commercial Floors specializes in flooring solutions for businesses, offices, and large-scale projects.
Reviews (3)
Mark H.
May 18, 2020 Report
Hiller's replaced the carpet on our main floor and upstairs, almost 2,000 sq ft, 3 carpets of different colors and types, and it was all done exceptionally well. The pricing was very fair, too, for high quality nylon carpet with lifetime warranty and the best quality pad. Anthony, our sales contact, was very fair and very thorough with his planning for this large project. Several other people at Hillers were also very helpful with advice and fast service on details. The installers completed the job much faster than I thought this complex project could be done, and they were very professional
Rebecca F.
Mar 18, 2017 Report
PLEASE SHARE THIS POST SO THAT NO ONE EVER GETS RIPPED OFF BY THIS COMPANY AGAINP. Please if any one is ever in the business for flooring or carpets DO NOT EVER GO TO HILLERS FLOORING IN ROCHESTER!!They don't stand by there products or their shoddy workmanship. After only two weeks of having our wood floors put in it started to chip and warp. They came back with a dark brown marker and colored in the chipping areas. What kind of business does that. So after 2 months into the floor being put in I called them back because the marker wore off of the flooring. We paid $15,000 for our flooring
Yang F.
Oct 26, 2016 Report
Finally getting my carpet replaced from cat damage. Hillers has been in Rochester forever. Seems everyone I know comes here for flooring. They have a huge selection and they were very helpful in my selection. I ended up with a remnant piece that will be perfect and at a great deal. I went with the thicker pad also which was on sale.