Business Details
30 Years
experience
Atlanta's Trusted Flooring Experts Since 1996
Since 1996, Elite Flooring has provided comprehensive flooring solutions with a commitment to quality, innovation, and customer satisfaction. Our expertise spans residential, commercial, and specialized markets, including multi-family housing, military installations, and student housing projects. With headquarters in Atlanta and regional offices across the Southeastern United States, we leverage over 25 years of experience to deliver tailored services nationwide. Our approach emphasizes transparency, client involvement, and operational excellence, ensuring durable, cost-effective outcomes.Sustainability remains a core value, reflected in our recycling initiatives and LEED-certified projects. Through dedicated leadership and a team of seasoned professionals, we maintain a reputation for exceeding industry standards. Our partnerships with top manufacturers guarantee access to premium products, while our logistics capabilities streamline project execution from design to completion. This unwavering dedication has positioned us as a $100+ million enterprise trusted by clients seeking reliable, innovative flooring solutions.
Services
Flooring Installation
Multi-Family Housing
Military Housing Solutions
New Construction
Sustainable Flooring
Student Housing Projects
Builder Partnerships
Commercial Flooring
Product Supply
Project Management
Details
- Year established: 1996
Highlights and features
- 25+ years delivering nationwide flooring solutions for complex projects
- Specialized expertise in military and student housing infrastructure
- Sustainability-driven practices with over a million pounds recycled annually
- Nationwide logistics network for seamless project execution
- Direct client involvement from design through installation
Services
Flooring Installation
Elite Flooring delivers expert installation services for residential and commercial properties. Our experienced professionals handle all flooring types, including carpet, hardwood, and luxury vinyl tile. With decades of industry experience and nationwide project execution capabilities, we ensure precise installation that meets clients' aesthetic, durability, and budgetary requirements while maintaining strict quality standards.
Military Housing Solutions
Specialized flooring solutions for U.S. military installations nationwide. Our team manages large-scale housing renovations and new constructions with dedicated project oversight. Since 2005, we've completed over $6 million in military projects annually, maintaining cost efficiency while ensuring consistent service delivery across geographically dispersed bases through our established logistics network.
Sustainable Flooring
Comprehensive environmentally conscious flooring options with industry-leading recycling practices. We divert over 1 million pounds of materials from landfills annually through manufacturer partnerships. Our LEED-certified projects demonstrate commitment to green building standards, offering clients durable yet sustainable choices that reduce environmental impact without compromising quality or performance.
Student Housing Projects
Tailored flooring services for student housing developments with high-volume execution capabilities. Our dedicated teams manage complex timelines and remote locations while maintaining quality standards. Since 2005, we've successfully completed over 30 student housing projects nationwide, providing durable solutions that balance institutional needs with occupant comfort and modern aesthetics.
New Construction
Full-service flooring solutions for commercial new construction projects. Our pre-construction analysis and transparent proposal process ensure budget alignment and project efficiency. With decades of experience in large-scale developments, we coordinate seamlessly with construction teams to deliver timely installations that meet exact specifications while maintaining the highest standards of quality and safety.
People
Joseph Nassar
Owner/Partner
With over 25 years in the flooring industry, Joseph Nassar co-leads Elite Flooring's strategic direction, leveraging extensive experience in commercial construction and operational management to drive company growth and client satisfaction.
Joseph Riccardo
Owner/Partner
As co-owner, Joseph Riccardo focuses on business development and client relations, applying his construction sector expertise to expand Elite Flooring's market presence while maintaining commitment to quality and innovation.
Rodney Rodriguez
Chief Operating Officer
Rodney Rodriguez oversees daily operations, ensuring efficient project execution across all divisions. His 20+ years in construction management drive process optimization and quality control implementation throughout Elite Flooring's nationwide operations.
Richard Cline
Vice President, Builder Division
Richard Cline leads the Builder Division with emphasis on client partnerships and operational excellence, utilizing his extensive background in housing development to deliver customized flooring solutions for large-scale residential projects.
Dino Lechleiter
Chief Financial Officer
Dino Lechleiter manages financial strategy and corporate governance, bringing over 15 years of experience in construction industry finance to maintain Elite Flooring's growth trajectory and fiscal responsibility.
Questions
What types of flooring services does Elite Flooring offer?
We provide comprehensive flooring solutions including installation, product supply, and project management for residential, commercial, military, and student housing projects nationwide.
Which geographic areas do you serve?
Headquartered in Atlanta, we serve the Southeastern United States with regional offices in Florida, Georgia, North Carolina, South Carolina, and Tennessee, handling projects nationwide.
Are sustainable flooring options available?
Yes, we offer LEED-certified solutions and maintain an industry-leading recycling program that diverts over a million pounds of materials from landfills annually through manufacturer partnerships.
What sets Elite Flooring apart from competitors?
Our 25+ years of experience, nationwide logistics network, specialized expertise in multiple housing sectors, and commitment to client collaboration from design through installation distinguish our service quality.
How do military housing projects work with Elite Flooring?
We assign dedicated project teams for each installation, maintaining consistent personnel throughout the process while managing costs and quality control across geographically dispersed bases nationwide.
Can you handle large-scale commercial projects?
Yes, our proven logistics capabilities and experienced teams manage complex commercial flooring projects of any scale, with pre-construction planning that ensures budget alignment and timely execution.
Reviews (7)
Matheus De Luca
Nov 13, 2021
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This company, owner and sales rep are all crooked. Matt is crooked, Moses is crooked. These people are a joke. Up charge you and sub out all the work for a fraction of what they charged. No one in that company itself can even install quarter round/shoe mold. These guys are a joke please stay away
Services:Flooring repair,Floor fitting
Services:Flooring repair,Floor fitting
Michael Herr
Jul 30, 2021
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Critical:Professionalism,Quality,Responsiveness
Entry level installers. LVP coming up everywhere and very poor quality. We had to hire another company to fix thier mistakes. Worse flooring companywe ever hired.
Service:Floor fitting
Entry level installers. LVP coming up everywhere and very poor quality. We had to hire another company to fix thier mistakes. Worse flooring companywe ever hired.
Service:Floor fitting
Josh Mangum
Jan 04, 2021
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This is the absolute worst excuse for a flooring company I have ever witnessed. Not only did the company use such poor quality products that the floors didn't even stay glued down for a month, but they failed to fix the floors - TWICE. I literally have video here of them conspiring to cut corners and do exactly what they were told not to do, which was spot fix the floors instead of replacing them! Sleazy and incompetent is not a great combination, but lying about the services you provide and charging your customers for a different service - now that may be something an attorney should help with
Sam Fiorini
Aug 13, 2020
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We had Luxury vinyl installed in Columbia by Elite flooring. Instead of installing the vinyl that is plastic all the way through they installed a vinyl overlay of particle board. We had the cleaners clean the home and we walked it with the new tenants and edges of the flooring were coming up showing the particle board. We called Elite flooring and they sent a guy out to supposedly replace the issues but he never did. Elite never called us back to tell us what was going on. We had some issues with the same thing on the bottom level. The product is very poor. They misrepresented the product to my
Jordan Thompson
Oct 29, 2019
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I cant begin to describe the aftermath/fallout that occurred In our home due to the horrid installation technique used when we upgraded our carpet to hardwoods with this company. In the first couple of years after installation I noticed a baseboard that had bowed from the wall. I initially didnt attribute it to the flooring, we spent countless hours and then countless dollars trying to locate a leak in plumbing that could have cause this issue because it looked warped like something damaged with water. Fast forward three more years and upon listing our home we of course moved things that
C. Bury
May 09, 2019
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Our builder, AR paragon Homes used this flooring company for our custom build job. We were out of town owners and trusted Paragon Supervisor to ensure his subs were doing a quality job and inspect their work before they took all our money. It took months and months of meetings and workers at my house to try and correct the problems they created. Grout haze left on bathroom and basement tile floors, does not come out with normal cleaning. dirty shower stalls, shampoo niches added on slant so that bottles fell of shelf. Grout not level between tiles, corners and bullnose didn't match color, corners
Rajesh Rasale
Dec 22, 2018
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If there are any -ve stars. I would like to give that to this company. My Builder mentioned Elite Flooring confirmed my flooring is upto industry standards after they fixed my 4 X Wooden planks (25-30 feet) due to concrete crack under the wooden planks.. They came in two times to fix this ..removed the old wooden planks and replaced new ones. New wooden planks, doesn't even match with my exiting planks, uneven with existing flooring, splinters between old and new planks, Sharp edges too.. there are so many issues.. i can't explain.. please see pictures below.. is the industry standard? Never
