Business Details
Luxury Handmade Rugs & Expert Rug Services in Mill Valley
Roja Rugs, a second-generation family business founded by three Turkish brothers, has redefined luxury rug expertise in the San Francisco Bay Area. With roots tracing back over a century to their family's rug-trading heritage in Turkey, we combine generational knowledge with modern service standards to offer an unparalleled rug experience. Our Mill Valley showroom features a curated collection of handmade luxury rugs, including antique, traditional, modern, and custom designs sourced globally. We specialize in in-home design consultations, allowing clients to preview rugs in their living spaces before purchasing. Our team of certified rug experts provides meticulous cleaning and restoration services, preserving the value of heirloom rugs through hand-crafted techniques.Backed by decades of collective experience, we maintain strict quality control across all services while offering complimentary pickup, delivery, and installation. Customer testimonials consistently highlight our deep product knowledge, personalized service approach, and commitment to maintaining the highest standards in rug care. As a locally owned business, we prioritize community relationships while serving clients worldwide through our e-commerce platform and international shipping capabilities.
Services
Luxury Rug Sales
In-Home Consultation
Rug Cleaning
Rug Repair
Custom Rugs
Highlights and features
- We offer three generations of rug expertise from our Turkish heritage
- Our in-home consultations let you preview rugs in your actual space
- Certified experts handle all rug cleaning and restoration processes
- We maintain the largest curated collection of luxury handmade rugs in Northern California
- Complimentary pickup, delivery, and installation services available
What people say
Stunning rugs
Incredible service
Outstanding customer service
Elevated the whole home
Knowledgeable experts
Services
Luxury Rug Sales
We offer an extensive collection of handmade luxury area rugs featuring antique, vintage, traditional, modern, and custom designs. Our curated selection includes one-of-a-kind pieces sourced globally, with options for both residential and commercial spaces. Each rug undergoes strict quality inspection to ensure authenticity and craftsmanship standards.
In-Home Consultation
Our complimentary in-home design consultation service helps clients choose the perfect rug through personalized showroom selections and home trials. Interior designers assist with size, color, and style recommendations, bringing curated options directly to your space for informed decision-making without purchase pressure.
Rug Cleaning
We provide expert rug cleaning using specialized techniques tailored to each rug's construction and materials. Our hand-cleaning process removes embedded dirt while preserving fibers and colors, with complimentary pickup, delivery, and installation included for client convenience and satisfaction.
Rug Repair
Our certified rug experts perform precise repairs for damaged or worn rugs, including fringe restoration, hole patching, and structural reinforcement. Using traditional methods and matching materials, we restore rugs to their original condition while maintaining their value and aesthetic appeal.
Custom Rugs
We create custom-designed rugs tailored to specific size, color, and pattern requirements. Our made-to-order service works with clients to develop unique floor coverings that complement existing decor while maintaining the quality and craftsmanship standards of our handmade collection.
People
Sahap Borak
Co-Owner
Third-generation rug expert with over 25 years of experience in luxury rug trade. Specializes in antique rug authentication and maintains family traditions while innovating modern rug design approaches.
Deniz Borak
Co-Owner
Specializes in rug restoration techniques and oversees quality control for all cleaning and repair services. Brings extensive knowledge of fiber types and weaving methods from family rug manufacturing background.
Levent Borak
Co-Owner
Focuses on customer experience and showroom operations. Combines technical rug expertise with personalized service approach to ensure client satisfaction through educational consultations and tailored recommendations.
Questions
What types of rugs do you carry?
We offer antique, vintage, traditional, modern, and custom-designed rugs from global artisans, including one-of-a-kind pieces and exclusive collections.
Do you offer in-home rug consultations?
Yes, we provide complimentary in-home design consultations with personalized showroom selections and home trials for informed decision-making.
What rug services do you provide?
We offer professional rug cleaning, repair, and restoration services using specialized techniques tailored to each rug's specific construction and materials.
Are your rugs handmade?
All rugs in our collection are handmade by skilled artisans using traditional weaving techniques and natural materials for authentic craftsmanship.
Do you serve areas outside Mill Valley?
We serve the entire San Francisco Bay Area and offer nationwide shipping for rug purchases with local delivery and installation available.
How can I maintain my luxury rug?
We recommend professional cleaning every 12-18 months and provide care instructions tailored to your rug's specific materials and construction methods.
Reviews (4)
Joe Burton
Dec 23, 2021
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My wife and I were thrilled with the rugs, support and service from Roja. After two incredibly thoughtful experiences at their store, we purchased three handmade rugs and a piece of furniture. Diyar and team helped us to understand the options and were great in bringing our choices (and other options) to see them in our home overnight. There was a minor issue with one of the carpets and they addressed it within a day. When making an investment like this, service matters. I cant recommend Roja - and especially Diyar - enough. Great experience all around.
Heather Young
Sep 01, 2021
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Diyar was extremely helpful to me as I chose a rug for a bedroom in our home. It had to match existing wallpaper, bedding, and upholstery, and fit the room dimensions and our budget. He brought several rugs to our home, including two he found in the warehouse that matched the color scheme. He has an excellent eye for color, and for what style rug would work in the space. I highly recommend him and Roja.
Meg Fields
Jul 03, 2021
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The team at Roja was exceptionally helpful. They educated my husband and me about their product. We have been looking for many months at Restoration Hardware and other privately owned stores, and we were unsuccessful at finding something that we loved. DR at Roja Home worked extensively to help me find my dream rug! We love it.
Meg Fields, RN, Psy.D.
Meg Fields, RN, Psy.D.
Karen Francone
May 07, 2021
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We recently bought a beautiful wool and silk rug from Diyar at Roja Home. The experience was excellent. The store is well organized and has a good inventory. Diyar, our salesperson was professional, helpful and very patient as I went through the process of selection. The best thing is that I did not feel pressured, and came home with a lovely rug for my home. I would definitely recommend Roja Home if you are in the market.
