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Business Details
24 Years
experience
Your Trusted Partner for Architectural & Design Solutions
Dimension IV Madison Design Group is a full-service architectural, interior design, and planning firm dedicated to delivering high-quality, innovative design solutions. Since our founding in 2002, we have embraced a collaborative approach, working closely with clients to develop creative, cost-effective strategies tailored to their unique needs. Our team of licensed architects, certified interior designers, and LEED Accredited Professionals brings decades of collective experience across commercial, residential, civic, and historic restoration projects.

We prioritize active engagement with clients and contractors throughout every project phase, from schematic design to construction administration. Our commitment to excellence extends to sustainable design practices, including LEED certification and energy-efficient solutions. With a focus on long-term client relationships and community impact, we strive to exceed expectations through meticulous attention to detail and a deep understanding of evolving industry standards.
Services
Architecture Interior Design Sustainable Design Historic Architecture Project Management Building Evaluations Space Needs Assessment Construction Administration Site Planning Cost Estimating
Details
  • Year established: 2002
Highlights and features
  • We offer 20+ years of architectural expertise in Wisconsin
  • Our team includes LEED Accredited Professionals for sustainable design
  • Principals actively manage every project from start to finish
  • Specialized experience in historic restoration and adaptive reuse
  • Comprehensive services spanning architecture, interior design, and planning
Associations and certifications
  • LEED
Services
Architecture
Our architecture services encompass complete design solutions from concept to construction. We specialize in new buildings, renovations, and adaptive reuse projects across commercial, residential, and civic sectors. Our team creates functional, aesthetically pleasing spaces that meet modern building codes while maintaining design integrity. With extensive experience in Wisconsin's architectural landscape, we deliver context-sensitive solutions that balance client needs with community impact.
Interior Design
We provide comprehensive interior design services including space programming, FF&E specification, and materials selection. Our approach focuses on creating functional, visually appealing environments that enhance user experience. From office layouts to hospitality spaces, we integrate ergonomic considerations with aesthetic elements to optimize interior environments. Our team ensures seamless coordination between interior and architectural components throughout the project lifecycle.
Sustainable Design
Our sustainable design practice incorporates LEED certification standards and energy-efficient strategies into every project. We implement rain gardens, energy recovery systems, and sustainable material sourcing to minimize environmental impact. The team conducts comprehensive energy performance analyses and life-cycle assessments to create buildings that reduce operational costs while maintaining design excellence. Our expertise includes EnergyStar compliance and sustainable site development.
Historic Architecture
Specializing in historic preservation, we offer research, documentation, and design services for building restoration and adaptive reuse. Our architects understand the technical challenges of working with historic structures while maintaining original character. We navigate regulatory requirements for historic buildings and implement modernization solutions that preserve architectural heritage. This includes material analysis, period-accurate detailing, and code-compliant upgrades for contemporary use.
Project Management
We provide end-to-end project management from conceptual budgeting to construction administration. Our services include scheduling, phasing plans, and quality control oversight. The team coordinates with contractors and monitors progress through site observations and progress reports. We ensure projects stay on schedule and within budget while maintaining design intent throughout the construction process.
People
Jim Gersich
Principal / Architect
Licensed architect with extensive experience in commercial and civic projects. Focuses on client collaboration and technical execution. Active in Wisconsin architectural community.
Sheila Ace
Principal / Operations
Manages firm operations with emphasis on process efficiency. Ensures smooth project delivery across all service lines. Brings 15+ years of architectural industry experience.
Tina Gordon
Principal / Marketing Manager / Interior Designer
Interior design expert with LEED accreditation. Oversees marketing strategy and client communications. Specializes in hospitality and commercial interior spaces.
Ray White
Principal / Architect
Senior architect with expertise in historic preservation. Leads complex renovation projects. Active in local preservation societies and advisory boards.
Tracey Mac Murchy
Principal / Architect
Architect with diverse portfolio spanning education facilities and adaptive reuse projects. Focuses on sustainable design integration and community impact.
Questions
What architectural services do you offer?
We provide full-service architecture including new construction, renovations, adaptive reuse, and historic preservation projects across commercial, residential, and civic sectors.
Do you handle interior design projects?
Yes, our certified interior designers offer space planning, FF&E specification, and complete interior design services for commercial and residential spaces.
Are you experienced with sustainable design?
Our team includes LEED Accredited Professionals with expertise in green building practices, energy efficiency, and sustainable materials selection.
Do you work on historic buildings?
Yes, we specialize in historic architecture with extensive experience in restoration, preservation, and adaptive reuse of heritage structures.
What areas do you serve?
While based in Madison, WI, we serve clients throughout Wisconsin and the Midwest region for architectural and design projects.
How do you manage construction projects?
Our project management includes budgeting, scheduling, contractor coordination, and on-site oversight to ensure quality control and timely delivery.
Reviews (1)
Brandon
Nov 21, 2016 Report
My most recent experience with D4 was nothing but great! They respond via email in a timely fashion, are kind courteous and easy to work with. The project I needed them for was a multi unit historical rebuild that included historical details and complicated structure planning. Thanks guys for all your help moving this project forward.