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16 Years
experience
Your Trusted Solar Energy Partner in Michigan
Homeland Solar is a Michigan-based company dedicated to helping individuals and organizations harness clean, renewable solar energy. Founded in 2010, we specialize in solar photovoltaic systems for residential, commercial, agricultural, faith-based, and nonprofit sectors. Our team combines decades of experience in building, engineering, and project management to deliver tailored energy solutions. We prioritize smart design, optimal placement, and fair pricing to maximize energy savings for our clients. With over 1,000 installations across southeastern Michigan, we focus on affordability, sustainability, and policy advocacy.

Our services include energy assessments, system design, financing guidance, and installation. We work closely with clients to secure federal tax credits and low-interest loans through programs like MichiganSaves.org. Our expertise extends to complex projects, including ground-mounted and roof-mounted solar arrays. We serve homes, businesses, farms, schools, and places of worship, emphasizing long-term cost predictability and environmental stewardship. Our commitment to quality installation and customer-centric planning has earned us a reputation as a trusted local solar provider.
Services
Residential Solar Installation Commercial Solar Systems Agricultural Solar Solutions Nonprofit Solar Programs Faith-Based Solar Projects Energy Assessments Financing Guidance System Design Installation Services Policy Advocacy
Details
  • Year established: 2010
Highlights and features
  • We have over 10 years of experience in Michigan solar installations
  • Our team includes licensed builders and certified green professionals
  • We specialize in optimizing energy savings through smart system design
  • We offer financing guidance through MichiganSaves.org and federal tax credits
  • We provide tailored solutions for residential, commercial, and nonprofit sectors
Services
Residential Solar Installation
We design and install customized solar energy systems for private homes. Our process includes shade modeling, optimal system sizing, and utility rate analysis to maximize savings. With hundreds of installations across southeastern Michigan, we focus on quality workmanship and long-term energy cost reduction for homeowners seeking energy independence.
Commercial Solar Solutions
Our commercial solar services help businesses reduce energy costs through tailored photovoltaic installations. We analyze energy consumption patterns, optimize tax incentives, and navigate complex utility rate structures. Clients benefit from increased profitability through reduced operational expenses and sustainable energy practices that enhance corporate social responsibility initiatives.
Agricultural Solar Programs
We provide solar energy solutions for farms and agricultural operations. Our USDA REAP grant assistance and pay-as-you-save financing options create cash flow-positive energy solutions. By reducing energy costs, farmers gain greater financial stability while maintaining environmental stewardship through clean, renewable power generation.
Nonprofit Solar Initiatives
Our nonprofit solar programs enable organizations to redirect utility savings toward mission-critical activities. Through third-party ownership models and power purchase agreements, we make solar incentives accessible to tax-exempt entities while delivering predictable energy costs and environmental benefits.
Energy Assessments
We conduct comprehensive energy assessments to determine optimal solar solutions. Our analysis includes energy usage patterns, site-specific solar potential, financial modeling, and incentive optimization. This data-driven approach ensures clients receive accurate projections of energy production, cost savings, and return on investment for their specific circumstances.
People
Dave Friedrichs
Founder and Owner
Licensed builder since 1990 and NAHB Certified Green Professional. Former Habitat for Humanity builder with economics degree from Michigan State University. Shifted focus to solar energy in 2008 after 18 years in green building and asset management.
Mark Dorogi
Co-Founder and Engineer
Licensed green builder with Masters in Applied Physics from Cornell. Former R&D engineer for thin-film solar manufacturer. Specializes in system design and installation oversight with hundreds of completed projects across Michigan.
Darin Rowe
Production & Installation Manager
Washtenaw County native with extensive skilled trades experience. Oversees installation quality control and service goal achievement. Combines local knowledge with technical expertise to ensure customer satisfaction on every project.
James McMahan
Installation Team Lead
Co-leads installation teams with 10+ years of solar experience. Specializes in roof-mounted and ground-mounted PV arrays. Provides hands-on expertise in structural and electrical integration while mentoring installation crews for consistent quality.
Larry Kerber
Solar Finance Specialist
MBA holder with 5+ years of solar experience. Focuses on financial feasibility analysis, electric rate structures, and policy advocacy. Combines engineering background with business expertise to optimize client savings through strategic solar implementation.
Questions
What types of solar services does Homeland Solar offer?
We provide residential, commercial, agricultural, nonprofit, and faith-based solar installations. Our services include system design, energy assessments, financing guidance, and complete installation for all property types across southeastern Michigan.
How can solar energy benefit my business?
Solar reduces operational costs through predictable energy pricing, provides tax incentives via federal investment credits, and enhances sustainability credentials. We optimize system design to match your energy consumption patterns and financial goals.
Do you offer financing options for solar installations?
Yes, we partner with MichiganSaves.org and utilize federal tax credits to create affordable financing solutions. Our experts help clients navigate available incentives and structure payments for maximum financial benefit.
What areas do you serve?
We primarily serve southeastern Michigan, including Ann Arbor and Washtenaw County. Our experience extends to commercial, residential, and agricultural projects throughout the region with a focus on local energy needs.
How do you handle nonprofit solar projects?
We use third-party ownership models and power purchase agreements to make solar incentives accessible to tax-exempt organizations. This approach delivers immediate savings without upfront costs while supporting long-term sustainability goals.
What makes Homeland Solar different from other providers?
Our team combines decades of local building experience with specialized solar expertise. We focus on customized solutions rather than one-size-fits-all approaches, emphasizing quality installation and long-term system performance tailored to Michigan's unique energy landscape.
Reviews (1)
Peter J.
Apr 26, 2021 Report
Installed an 8.6kW system on my house in April 2021. They were very helpful answering my many questions before, during and after the process.

Installations was quick and professional, and the system is now working as promised. They handled all the permitting with the township and DTE. Everyone from Homeland was friendly and helpful at all times. This was by far the lowest cost quote we received, but the work and materials used were excellent. Homeland Solar was recommended to me by some neighbors, and I can see why.