Business Details
47 Years
experience
Your Trusted Partner for Hardwood Flooring Solutions in Dallas
Since 1979, Specialty Hardwood has been Dallas' trusted guide for hardwood installation and maintenance. Founded by Danny Jenson, our company began as a weekend maintenance service and has grown into a full-service flooring contractor specializing in hardwood, brick, concrete, and tile solutions. With over 40 years of combined experience, our team follows National Wood Flooring Association guidelines to ensure precision in every project. We prioritize transparent collaboration, offering custom designs, color matching, and routine maintenance plans tailored to each client's lifestyle. Our family-run business treats customers like extended family, ensuring every floor installation or restoration meets their unique needs.Led by Lydia Riley since 2015, we continue Danny's legacy of excellence through skilled craftsmanship and personalized service. Our crew of experts, with over 15 years of collective experience, specializes in challenging installations, hand-scraped finishes, and water-damaged floor repairs. We serve the DFW area and beyond, including Texas and the Grand Cayman Islands, with a commitment to exceeding expectations. Customer testimonials highlight our professionalism, attention to detail, and ability to transform floors into lasting family heirlooms. From free consultations to daily progress updates, we guide clients through every step of their flooring journey.
Services
Hardwood Installation
Concrete Staining
Brick Restoration
Tile Maintenance
Floor Refinishing
Custom Pattern Design
Water Damage Repair
Color Matching
Routine Maintenance Plans
International Projects
Details
- Year established: 1979
Highlights and features
- 40+ years of combined experience in residential flooring solutions
- Family-owned business maintaining personal service standards since 1979
- Follow National Wood Flooring Association guidelines for guaranteed quality
- Transparent collaboration from consultation to project completion
- Specialize in challenging installations and historic floor restorations
Associations and certifications
- National Wood Flooring Association (NWFA)
What people say
Professional and knowledgeable team
Perfect stain color match
Detail-oriented approach
Beautiful finished product
Family-friendly service
Services
Hardwood Installation & Finish
Specializing in solid and engineered hardwood installation with custom patterns, borders, and logos. Our NWFA-certified team assesses water damage, performs sanding and finishing, and hand-scraped textures. We offer species-specific installations including oak, maple, walnut, and reclaimed wood while maintaining strict quality standards throughout the process.
Concrete & Brick Restoration
Providing concrete staining with Kemiko products and brick restoration using Duraseal stain. We offer customized sealer options for both surfaces, addressing design requirements and environmental factors. Our team specializes in transforming commercial and residential spaces with durable, aesthetically pleasing finishes that complement existing architecture.
Routine Maintenance Plans
Developing customized maintenance schedules to extend flooring lifespan. Our services include waxing, buffing, and protective treatments for hardwood, brick, concrete, and saltillo tile. We educate homeowners on proper care techniques while providing professional interventions to maintain optimal floor condition through generations of family use.
Custom Design Solutions
Creating bespoke flooring designs including custom color mixing, pattern replication, and fireplace trim work. Our team collaborates with clients to achieve unique aesthetics, from historic restorations to modern interpretations. We implement patented techniques for challenging installations while maintaining structural integrity and visual harmony with existing home architecture.
Water Damage Repair
Specializing in water-damaged floor restoration and non-standard size replication. Our experts match original flooring patterns and textures while implementing preventive measures against future damage. We combine traditional craftsmanship with modern techniques to preserve historical accuracy while ensuring structural durability in both residential and commercial settings.
People
Lydia Riley
Owner
Daughter of founder Danny Jenson, Lydia transitioned from family therapy to lead the business in 2015. With childhood experience in the industry and SMU education, she maintains her father's legacy while innovating custom flooring solutions. Lives in Dallas with her family.
Danny Jenson
Founder
Established Specialty Hardwood in 1979, Danny pioneered Dallas' hardwood maintenance industry. Now retired, he trained many local craftsmen and expanded services globally before passing leadership to his daughter Lydia in 2015.
Sandy Campbell
Office Manager
Has managed administrative operations for over 20 years, serving as primary client contact. With extensive experience in business logistics, Sandy ensures smooth project coordination while maintaining four generations of family responsibilities.
David
Install Expert
20+ years experience in complex hardwood installations. Specializes in pattern replication and challenging layouts. Balances professional expertise with family life and horse care responsibilities at his personal ranch.
Carlos
Master Craftsman
23-year veteran in wood flooring with expertise in custom installations and color selection. Approaching grandfatherhood, he combines technical mastery with personal service to create lasting client relationships through exceptional craftsmanship.
Questions
What flooring services do you specialize in?
We specialize in hardwood installation/finishing, concrete staining, brick restoration, tile maintenance, and custom design solutions for residential clients.
Do you handle historic floor restorations?
Yes, we specialize in restoring original hardwood floors in historic homes while maintaining structural integrity and period-appropriate finishes.
How does your installation process work?
We offer free consultations, 24-hour quotes, customized timelines, and daily progress updates with transparent collaboration throughout the project.
Do you offer maintenance plans?
Yes, we create customized maintenance schedules including waxing, buffing, and protective treatments to extend flooring lifespan.
Are your team members certified?
Our crew follows National Wood Flooring Association guidelines with 15-23 years of individual industry experience.
What areas do you service?
Primarily Dallas-Fort Worth, with projects across Texas and international installations in locations like the Grand Cayman Islands.
