Business Details
13 Years
experience
Your Trusted Solar Energy Partner in Viroqua, WI
Ethos Green Power was founded in 2013 with a vision to empower communities through clean, renewable energy. Transitioning to a worker-owned cooperative in 2020, we have installed nearly 6,000 kilowatts of solar power systems across residential, commercial, and nonprofit sectors. Our team combines technical expertise with a commitment to sustainability, offering tailored solutions for energy independence. We prioritize lifetime support for all systems and emphasize transparency in every project. Our Core Focus drives us to address the climate crisis by promoting locally owned, clean energy production. Headquartered in Viroqua, Wisconsin, we serve Southwest Wisconsin and beyond, fostering community relationships through education and innovation.Our diverse team brings decades of combined experience in solar technology, electrical systems, and project management. We specialize in residential and commercial solar installations, battery backup systems, and heat pump solutions. By simplifying the transition to renewable energy, we help clients reduce costs and environmental impact while ensuring long-term reliability. Our mission remains rooted in creating a sustainable future through accessible, community-driven energy solutions.
Services
Residential Solar Power
Commercial Solar Power
Solar Battery Backup
Heat Pump Installation
Ground-Mounted Solar Panels
Roof-Mounted Solar Panels
Solar System Assessments
Energy Independence Solutions
Solar Plus Battery Backup
Heat Pumps
Details
- Year established: 2013
Highlights and features
- We are a worker-owned cooperative with nearly 6,000 kW of solar installed.
- Our team provides lifetime support for all solar systems.
- We specialize in customized energy independence solutions for rural areas.
- Our Core Focus drives community-driven renewable energy initiatives.
- We offer transparent, no-commitment site assessments and quotes.
What people say
Expert service
Reliable solar generation
Energy savings
Community-driven approach
Lifetime support
Services
Residential Solar Power
Reduce energy costs and environmental impact with custom solar systems for rural homeowners. Our installations include ground- and roof-mounted panels, paired with lifetime support for long-term reliability. Systems are tailored to individual energy needs and utility requirements.
Commercial Solar Power
Lower operational expenses with scalable solar solutions for businesses in Southwest Wisconsin. Our systems reduce carbon footprints while increasing revenue through energy savings. Services include site assessments, installation, and ongoing maintenance for commercial properties.
Solar Battery Backup
Store solar energy for use during outages or peak hours with lithium-ion and lead-acid battery systems. Solutions include backup for essential loads or whole-home coverage, with options for integration with existing solar installations.
Heat Pump Installation
Upgrade to energy-efficient heating and cooling with mini-split heat pumps. Systems operate efficiently in cold climates down to -22F, offering whisper-quiet operation and rebates through state and federal programs for cost savings.
Solar System Assessments
Free, no-obligation evaluations to determine solar viability for homes or businesses. Our team analyzes energy usage, roof or ground conditions, and utility rates to design systems that maximize savings and energy independence.
People
Alicia Leinberger
Founder
Alicia founded Ethos in 2013 with a vision for community-driven renewable energy. She led the transition to a worker-owned cooperative in 2020, ensuring long-term alignment with sustainable values and customer needs.
Bob Callaway
Sales Engineer | Owner
As Ethos' longest-tenured employee, Bob brings deep expertise in solar system design and implementation. He has witnessed the industry's evolution and serves as a knowledge resource for complex projects.
Tomas Herrera
Sales & Marketing Coordinator
Tomas connects with communities to share Ethos' mission through strategic communication. He focuses on building relationships and delivering value throughout the customer journey with educational outreach and transparent messaging.
Erik Amodt
Project Manager | Owner
A former dairy farmer, Erik applies problem-solving skills to manage complex solar designs. His electrical systems expertise ensures projects meet technical standards while prioritizing customer satisfaction and community impact.
Abbie Hawes
Heat Pump Coordinator | Owner
Abbie leads the heat pump team with creativity and dedication. She sets high standards for installations, ensuring systems provide energy-efficient comfort while aligning with Ethos' sustainability goals.
Questions
What solar services does Ethos offer?
Ethos provides residential and commercial solar panel installations, battery backup systems, and heat pump solutions tailored to rural and urban properties in Southwest Wisconsin.
Do you offer battery storage for solar systems?
Yes, we install lithium-ion and lead-acid battery systems to store solar energy for backup power during outages or peak usage times.
Are there incentives for solar installations?
Yes, federal tax credits, state rebates, and utility incentives are available. Our team helps clients navigate programs to maximize savings.
How do I start a solar project?
Contact us for a free site assessment. We'll evaluate your energy needs and design a system, then handle permits and installation from start to finish.
What areas do you serve?
We primarily serve Southwest Wisconsin, including Viroqua and La Crosse, with projects extending to surrounding rural communities.
What is Ethos' core focus?
Our mission centers on combating climate change by promoting locally owned, clean energy production through community-driven solar and renewable solutions.
Reviews (5)
Charlie Kujak
Jan 04, 2022
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This is a late review, but better now than never. We are so happy with Ethos dedication and clarity with our first PV install in 2019. In 2022 we are wanting to put solar on our garage to get to net zero. They are so helpful through the process, that I can not see why anyone else would want to go with any other company. Below is an email I sent to Alicia (Ethos) in the winter of 2020 and I thought everyone should be able to see what values the company holds. As this winter starts and the holiday times come close, my wife and I were discussing what we were thankful for and the PV panels
Jay Carlson
Oct 26, 2021
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Ethos Green Power has a first rate team and executed our solar installation flawlessly. They know the Driftless Area and are the GoTo source for residential as well as commercial installations. Go Ethos!
Hubert McWane
Oct 03, 2021
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Very professional easy to work with and a good value for the money spent I would highly recommend ethos green power
Joe Berra
May 20, 2021
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Everyone involved answered our questions, kept us informed of each stage of the installation process and explained the system thoroughly. Total install in less than a day. Very impressed!
Brenda Hanson
Apr 21, 2021
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We cannot say enough good things about Ethos!! From start to finish, our 15.6kW project was completed smoothly and we were kept up to date every step of the way. Everyone involved knew their roles and competently performed them flawlessly! We totally put our trust in their hands and it was trust very well placed! Each and every member of the Ethos team truly enjoys and cares about what they do. If and when, this can ever happen, it really makes for a wonderful project that everyone is happy and proud of. This was absolutely the case for our project!! Their collaboration with customers, utilities
