Business Details
50+ Years
experience
Custom Home Renovations Rochester NY
Founded in 1970, Concept II has evolved from a specialized kitchen and bath design firm into a comprehensive residential renovation leader serving Rochester, NY. As a full-service design-build studio, we maintain a 50-year legacy of excellence in kitchen, bathroom, and closet renovations while expanding our expertise to include custom cabinetry, countertops, and tile installations. Our team of experienced designers works directly with homeowners to transform residential spaces through collaborative design processes that emphasize functionality and aesthetic appeal. We distinguish ourselves through in-house production capabilities, including our proprietary CII Collection of custom cabinetry crafted by local artisans.With showrooms featuring premium brands like Sub-Zero, Wolf, and Caesarstone, we offer complete solutions that integrate high-quality materials and innovative design. Our commitment to 'Excellence Through Service' ensures that every project receives dedicated attention from initial concept through final installation, maintaining the same standards that have earned trust from homeowners, architects, and design professionals for generations.
Services
Kitchen Renovations
Bathroom Remodeling
Custom Closets
Tile Installation
Countertop Replacement
Details
- Year established: 1970
Highlights and features
- We offer 50+ years of local home renovation experience
- Our proprietary CII Collection features locally-crafted custom cabinetry
- We maintain complete project control from design through installation
- Our team includes certified designers with access to premium materials
- We provide in-home consultations with detailed project assessments
What people say
Excellent craftsmanship
Professional team
Timely completion
Design expertise
Thorough consultation
Services
Kitchen Renovations
Our kitchen renovations transform residential spaces through custom cabinetry, premium countertops, and integrated appliance solutions. We collaborate with homeowners to optimize functionality while maintaining aesthetic appeal. Each project includes detailed design presentations, material selections, and professional installation by experienced craftsmen.
Bathroom Remodeling
We create spa-like bathrooms using high-quality tile, modern fixtures, and custom storage solutions. Our process includes space assessment, design development, and selection of water-resistant materials. Projects range from minor updates to complete transformations with enhanced layouts.
Custom Closets
Our custom closet solutions maximize storage efficiency through tailored shelving, hanging systems, and organizational accessories. We design systems for bedrooms, pantries, garages, and office spaces. Installation includes space optimization and premium material selection.
Tile Installation
We offer comprehensive tile services for floors, walls, and countertops in porcelain, ceramic, glass, and natural stone. Our team assists with pattern selection, material sourcing, and professional installation. Services include backsplashes, showers, and complete room tile installations.
Countertop Replacement
We provide quartz, granite, and engineered stone countertop installations with precision measurement and professional finishing. Our selection includes premium brands like Caesarstone and Silestone. Each installation includes template creation, edge profiling, and seam welding when needed.
Questions
What areas do you serve for home renovations?
We primarily serve Rochester, NY and surrounding communities including East Rochester, Pittsford, Brighton, and Canandaigua.
How long does a typical kitchen renovation take?
Most kitchen projects take 6-8 weeks from initial design through installation, with timelines customized to each project's scope.
Do you offer design consultations?
Yes, we provide in-home consultations with our designers to assess your space and discuss renovation possibilities.
What makes your custom cabinetry unique?
Our CII Collection features locally-crafted cabinetry with premium materials and construction techniques that exceed industry standards.
Can I visit your showroom?
Yes, our award-winning showroom in East Rochester features full displays of kitchen, bath, and closet solutions open during regular business hours.
What types of payment do you accept?
We accept major credit cards, checks, and bank transfers for completed projects.
Reviews (6)
Anthony Sofia
Nov 05, 2020
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Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
We used Ross and his staff for part of our kitchen remodel. The atmosphere in their show room and staff is top notch! I highly recommend them, you will be happy with the results.
We used Ross and his staff for part of our kitchen remodel. The atmosphere in their show room and staff is top notch! I highly recommend them, you will be happy with the results.
K. O.
Oct 30, 2020
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Walked in and was greeted by Deb. After telling her that we were looking for backsplash she said if we had any questions shes here to help. There was zero pressure and she could tell that customers wanted to look at all the beautiful tile before going over any details. After looking for a couple minutes I explained that I love the white subway tile but it wouldnt work in the kitchen because it would be too much white and no warmth. She then informed us that there is multiple options to choose from and to not give up on my first choice. After pointing out and going over the example tiles she
Michael Monaghan
Oct 05, 2020
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We bought a very outdated house and knew it would take a lot to turn it into a home. The team at Concepts II helped guide us through the kitchen remodel process every step of the way. When we had moments of indecisiveness, they were readily available with their expert advice. From design through installation, the team gave us exactly what we were hoping for and I would recommend their services to anybody looking to update their home.
Jessica Willcox
Sep 03, 2020
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My husband and I worked closely with Pam for our master bathroom remodel. We couldnt have hoped for a better experience. Pam was able to build us a look that was exactly what I was looking for and made herself available in the store and via email at all times to hold our hand throughout the process. Not only was she extremely helpful but her eye for design is fantastic! We are so thrilled with our experience and couldnt recommend Pam and concept II enough!
Matthew Peglow
Nov 12, 2019
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Everyone told me you could do a kitchen remodel on your own and a designer was expensive. Here is the thing, it was simple, so MONEY WELL SPENT and this is from a miser when it comes to anything. The process was simple, they took care of everything. We didn't have to find an electrician and a plumber and a tile guy, they just did it all. So if you are looking to do a kitchen remodel, or a bath remodel I guess they do, this was the simplest, easiest way. Not the cheapest, but it was worth the money we spent easily in convenience. They even worked with my wife on a crazy back splash idea, not making
Carol Salminen
Sep 16, 2019
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Concept II is a quality business. The whole process of redoing our master bathroom was seamless. All the staff we encountered were very professional and excellent at their position. They made the whole process of deciding on details for the installation easy. The installer that did our project was a perfectionist and a detail person and as a result our bathroom is perfect. We just walk in our bathroom and feel we our in the lap of luxury. It was also fun incorporating both of our tastes and "must haves"d in the process to create a place of relaxation that we both love and can enjoy for years to
